Hashmi Surma and Surmi Powder Pack Of 2

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Made from natural ingredients to improve vision and reduce eye strain
Traditional product with proven effectiveness
Convenient pack of 2 for easy use
Ideal for anyone wanting to enhance eye health and combat eye strain

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product offering with competitive pricing in the growing kajal & kohls market.

Rs.299.00 Rs.499.00

Best price from

Amazon.in

Key Features

Category	Eye Care Product
Model	B07NS1H1J1
Price	499.00
Key Ingredients	Natural Ingredients
Benefits	Improves Vision
Benefits	Reduces Eye Strain
Pack Size	Pack of 2
Suitable For	Long Screen Users

Details

Hashmi Surma and Surmi Powder Pack Of 2

Hashmi Surma and Surmi Powder Pack Of 2 is a traditional eye care product that has been used for centuries in South Asia. Surma is made from a blend of natural ingredients that are known to help improve vision and reduce eye strain.

Key Features:
- Made from natural ingredients
- Helps improve vision
- Reduces eye strain
- Pack of 2 for convenience
For whom:
This product is suitable for anyone looking to improve their eye health and reduce eye strain. It is especially beneficial for those who spend long hours in front of screens or under harsh lighting.

Pros:
- Natural ingredients
- Traditional product with proven effectiveness
- Convenient pack of 2
Cons:
- Some may find the application process of surma difficult
- May not be suitable for those with sensitive eyes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient duo pack for consumers looking for value and convenience.	Retail360
Brand Strength	20	18	Established brand with a loyal customer base in the kajal & kohls category.	Brand Equity
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	8	Facing moderate competition from both local and international brands in the segment.	ET Retail
Use-case Advantage	5	5	Addresses the need for long-lasting and smudge-proof eye makeup.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in the growing kajal & kohls market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a convenient duo pack for consumers looking for value and convenience.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a loyal customer base in the kajal & kohls category.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional eye makeup products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: IRI
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from both local and international brands in the segment.

Sources: ET Retail
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for long-lasting and smudge-proof eye makeup.

Sources: Vogue

Summary

Strong brand and product offering with competitive pricing in the growing kajal & kohls market.

Where to Buy

Flipkart

₹299.00

2-3 days · ⭐ 4.2/5

Buy

Snapdeal

₹349.00

3-5 days · ⭐ 4/5

Buy

Health & Glow

₹399.00

N/A · ⭐ 4.3/5

NewU

₹379.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	299.00	2-3 days	4.2/5	Buy Now
Snapdeal	349.00	3-5 days	4/5	Buy Now
Health & Glow	399.00	N/A	4.3/5	-
NewU	379.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Hashmi Surma and Surmi Powder Pack Of 2 In Stock	Rs.299.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Hashmi Surma and Surmi Powder Pack Of 2 In Stock COD