Fashion Colour Super Gliding Kajal Kajal Black Waterproof Smudge Proof Long Lasting High Intensity Creamy Jet Black One Stroke Smooth Application 24 Hr Long Stay Kohl Black 1 2g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof and smudge-proof for all-day wear
  • Intensely pigmented for bold, jet black color
  • Creamy formula glides on effortlessly in one stroke
  • 24-hour long stay ensures lasting intensity

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive positive market positioning.
Rs.235.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Title Fashion Colour Super Gliding Kajal in Jet Black
Price 349.00
Key Features Waterproof, Smudge-Proof, Long-Lasting, High Intensity, Creamy Formula
Weight 1.2g
Application One Stroke
Duration 24-Hr Long Stay
Details

Fashion Colour Super Gliding Kajal Kajal Black Waterproof Smudge Proof Long Lasting High Intensity Creamy Jet Black One Stroke Smooth Application 24 Hr Long Stay Kohl Black 1 2g

Key Features:

- Waterproof and smudge-proof formula ensures long-lasting wear

- Intensely pigmented for a bold, jet black color

- Creamy formula glides on effortlessly in one stroke

- 24-hour long stay for all-day wear

For whom:

This Fashion Colour Super Gliding Kajal in Jet Black is perfect for anyone looking for a high-intensity, long-lasting kajal that won't budge throughout the day. Whether you're a makeup enthusiast or just looking for an easy way to define your eyes, this kajal is suitable for all skin types and tones.

Pros:

- The waterproof and smudge-proof formula stays put all day
- Intensely pigmented for a bold, dramatic look
- Creamy texture makes for easy application
- Long-lasting wear for extended use

Cons:

- Some users may find the creamy formula to be too soft, leading to potential smudging
- May require touch-ups throughout the day for those with oily skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches key features sought by Indian consumers. Retail360
Brand Strength 20 18 Established brand with loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for kajal products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products. PriceTrack
Competition 10 8 Facing moderate competition in the kajal segment. ET Retail
Use-case Advantage 5 5 Addresses common needs for long-lasting kajal. Vogue
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive positive market positioning.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches key features sought by Indian consumers.
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products.
    Sources: PriceTrack
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition in the kajal segment.
    Sources: ET Retail
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common needs for long-lasting kajal.
    Sources: Vogue
Summary
Strong brand and feature fit drive positive market positioning.

Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹349.00
2-3 days · ⭐ 4.0/5
Buy
Flipkart
₹379.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹349.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
349.00 2-3 days 4.0/5 Buy Now
Flipkart
379.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
399.00 N/A 4.3/5 -
Lifestyle
349.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.235.00 Rs.349.00

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Fashion Colour Super Gliding Kajal Kajal Black Waterproof Smudge Proof Long Lasting High Intensity Creamy Jet Black One Stroke Smooth Application 24 Hr Long Stay Kohl Black 1 2g

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Best price
Rs.235.00 Rs.349.00