ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient 2-in-1 stick for easy contouring on-the-go
Blendable formula for seamless and customizable contouring
Versatile shades suitable for subtle or dramatic looks
Affordable option for high-quality contouring makeup

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned contouring stick with strong brand and feature fit.

Rs.637.00 Rs.850.00

Best price from

Amazon.in

Key Features

Category	Makeup
Type	Contouring Stick
Shades	Shading and Highlighting
Formula	Creamy
Application	Easy to blend
Design	Compact and travel-friendly
Target Audience	Makeup lovers, beginners, oily skin
Pros	Versatile, affordable, seamless blending
Cons	Limited shade range, may require touch-ups

Details

ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty

Key Features: - Two-in-one creamy contouring stick with shading and highlighting shades - Easy to blend formula for seamless application - Long-lasting and buildable for customizable contouring - Compact and travel-friendly design for on-the-go touch-ups

For whom: - Makeup lovers looking for a convenient and versatile contouring product - Beginners who want to experiment with contouring without a complicated routine - Those with oily skin looking for a cream contour that stays in place throughout the day

Pros: - Easy to use with a twist-up stick design - Versatile shades that can be used for both subtle and dramatic contouring - Creamy formula that blends seamlessly into the skin - Affordable option for high-quality contouring makeup

Cons: - Limited shade range may not be suitable for all skin tones - Can be too creamy for those with very dry skin types - May require touch-ups throughout the day for oily skin types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' contouring needs.	Elle India, Femina
Brand Strength	20	18	Strong brand recognition and positive reviews in India.	Beauty Insider, Vogue India
Category Momentum	20	15	Growing demand for contouring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar contouring products in India.	Nykaa, Amazon India
Competition	10	8	Facing moderate competition from other contouring sticks in India.	Cosmopolitan India
Use-case Advantage	5	5	Offers easy contouring solution for beginners in Indian market.	Grazia India
Final Market Score	100	76/100 (3.80/5)	Well-positioned contouring stick with strong brand and feature fit.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumers' contouring needs.

Sources: Elle India, Femina
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and positive reviews in India.

Sources: Beauty Insider, Vogue India
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for contouring products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar contouring products in India.

Sources: Nykaa, Amazon India
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other contouring sticks in India.

Sources: Cosmopolitan India
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers easy contouring solution for beginners in Indian market.

Sources: Grazia India

Summary

Well-positioned contouring stick with strong brand and feature fit.

Quick Compare

Etude House Contour Duo - Creamy Contouring

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Key Features

Category	Makeup
Type	Contouring Stick
Shades	Shading and Highlighting
Formula	Creamy
Application	Easy to blend
Design	Compact and travel-friendly
Target Audience	Makeup lovers, beginners, oily skin
Pros	Versatile, affordable, seamless blending
Cons	Limited shade range, may require touch-ups

⭐ Reviews Summary

✅ What Users Love

Convenient stick format for easy application
Creamy texture blends easily into the skin
Provides natural-looking contour and highlight

⚠️ What to Watch

May not be suitable for all skin tones
Some users found the product to be too greasy
Limited shade range available

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Usage	Suitable for all hair types
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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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Key Features

Category	Shampoo
Model	B08MF76T97
Price	1100.0000
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Ideal For	Individuals with chemically treated hair
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⭐ Reviews Summary

✅ What Users Love

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Key Features

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⭐ Reviews Summary

✅ What Users Love

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⚠️ What to Watch

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Where to Buy

Nykaa

₹950.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹999.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹1050.00

N/A · ⭐ 4.3/5

Health & Glow

₹980.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	950.00	2-4 days	4.2/5	Buy Now
Amazon India	999.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	1050.00	N/A	4.3/5	-
Health & Glow	980.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty In Stock	Rs.637.00 Rs.850.00 COD	GO TO STORE GO TO STORE
ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty In Stock COD