ENICA ALOEVERA HAIR WASH 140ML

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enica Aloe Vera Hair Wash nourishes and strengthens hair with natural aloe vera extract.
Reduces scalp irritation and dandruff, promoting healthy hair growth.
Ideal for sensitive scalps or damaged hair, free from sulfates and parabens.
Suitable for all hair types, offering a gentle and natural cleansing experience.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Enica Aloe Vera Hair Wash 140ml offers a competitive blend of natural ingredients and pricing, positioning it well in the Indian shampoo market.

Rs.280.00 Rs.280.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Name	Enica Aloe Vera Hair Wash
Volume	140ml
Key Ingredients	Aloe Vera Extract
Free From	Sulfates, Parabens, Artificial Fragrances
Benefits	Nourishes, Strengthens, Reduces Dandruff
Suitability	All Hair Types
Pros	Natural Ingredients, Gentle Formula
Cons	May Not Lather Well, Mild Fragrance

Details

ENICA ALOEVERA HAIR WASH 140ML

Enica Aloe Vera Hair Wash is a natural and gentle shampoo that nourishes and strengthens your hair while promoting healthy growth. Made with the goodness of aloe vera, this hair wash is free from harsh chemicals and is suitable for all hair types.

Key Features: - Contains natural aloe vera extract to moisturize and repair hair - Helps to reduce dandruff and itching on the scalp - Strengthens hair follicles and promotes hair growth - Free from sulfates, parabens, and artificial fragrances

For whom: Enica Aloe Vera Hair Wash is perfect for anyone looking for a gentle and natural shampoo that will nourish and protect their hair. It is ideal for those with sensitive scalps or hair that is prone to dryness or damage.

Pros: - Nourishes and strengthens hair with natural ingredients - Helps to reduce scalp irritation and dandruff - Suitable for all hair types - Free from harsh chemicals Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger fragrance

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera known for its nourishing properties, aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo category.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera-based shampoos in the market.	Retail360
Competition	10	10	Facing moderate competition from other aloe vera shampoos, but unique formulation sets it apart.	MarketWatch
Use-case Advantage	5	3	Offers gentle cleansing suitable for daily use, appealing to consumers seeking mild hair care solutions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Enica Aloe Vera Hair Wash 140ml offers a competitive blend of natural ingredients and pricing, positioning it well in the Indian shampoo market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aloe vera known for its nourishing properties, aligns with current consumer preferences for natural ingredients.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base in the shampoo category.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural hair care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar aloe vera-based shampoos in the market.

Sources: Retail360
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other aloe vera shampoos, but unique formulation sets it apart.

Sources: MarketWatch
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Offers gentle cleansing suitable for daily use, appealing to consumers seeking mild hair care solutions.

Sources: BeautyInsider