Dove Scalp Hair Therapy Sulphate Free Density Boost Strengthening Shampoo with Niacinamide and Zinc Peptides for visibly denser hair

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Promotes visibly denser hair with Niacinamide and Zinc Peptides
Sulphate-free formula gentle on all hair types
Strengthens and nourishes the scalp for healthier growth
Ideal for thinning hair, suitable for daily use

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position Dove Scalp Hair Therapy well in the Indian sulfate-free shampoo market.

Rs.479.00 Rs.479.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Name	Dove Scalp Hair Therapy Shampoo
Model	B0DBZRWQRW
Price	479.0000
Key Ingredients	Niacinamide, Zinc Peptides
Formula	Sulfate-Free
Benefits	Promotes denser hair, Strengthens scalp
Usage	Daily use
Suitable For	All hair types
Pros	Gentle formula, Nourishing
Cons	Delayed results, Strong scent

Details

Dove Scalp Hair Therapy Sulphate Free Density Boost Strengthening Shampoo with Niacinamide and Zinc Peptides for visibly denser hair

This Dove shampoo is specially formulated to target thinning hair and promote denser-looking locks. It is sulphate-free and enriched with Niacinamide and Zinc Peptides to strengthen and nourish the scalp, resulting in healthier hair growth.

Key Features: - Sulphate-free formula - Enriched with Niacinamide and Zinc Peptides - Strengthens and nourishes the scalp - Promotes visibly denser hair

For whom: This shampoo is ideal for people with thinning hair or anyone looking to improve the density of their hair. It is suitable for all hair types and can be used on a daily basis.

Pros: - Helps promote denser-looking hair - Strengthens and nourishes the scalp - Sulphate-free formula is gentle on the hair - Suitable for daily use

Cons: - May not show immediate results, as hair growth takes time to change - Some users may find the scent too strong

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and Zinc Peptides align with current hair care trends in India.	Nielsen
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulfate-free shampoos in India.	Kantar
Competition	10	10	Facing moderate competition from other sulfate-free strengthening shampoos in India.	Statista
Use-case Advantage	5	3	Addresses the need for denser hair, a common concern in Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Scalp Hair Therapy well in the Indian sulfate-free shampoo market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Niacinamide and Zinc Peptides align with current hair care trends in India.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Dove is a well-established brand with strong consumer trust in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for sulfate-free shampoos in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium sulfate-free shampoos in India.

Sources: Kantar
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other sulfate-free strengthening shampoos in India.

Sources: Statista
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the need for denser hair, a common concern in Indian consumers.

Sources: GfK

Summary

Strong brand and feature fit position Dove Scalp Hair Therapy well in the Indian sulfate-free shampoo market.

Where to Buy

Nykaa

₹450.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.3/5

Buy

Big Bazaar

₹480.00

N/A · ⭐ 4.1/5

Reliance Fresh

₹470.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	450.00	2-4 days	4.2/5	Buy Now
Amazon India	499.00	2-3 days	4.3/5	Buy Now
Big Bazaar	480.00	N/A	4.1/5	-
Reliance Fresh	470.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dove Scalp Hair Therapy Sulphate Free Density Boost Strengthening Shampoo with Niacinamide and Zinc Peptides for visibly denser hair In Stock	Rs.479.00 Rs.479.00 COD	GO TO STORE GO TO STORE
Dove Scalp Hair Therapy Sulphate Free Density Boost Strengthening Shampoo with Niacinamide and Zinc Peptides for visibly denser hair In Stock COD