Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml

0 reviews

Smart Rank ⓘ 69/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Brightens and lightens dark underarms
Contains Bioecolea Mandelic Acid and Bio White
Fresh fragranced formula suitable for sensitive skin
Easy roll-on applicator for quick results

Market-Based Score (India)

76/100 (3.80/5)

Good value

Competitively positioned premium underarm serum for men in growing Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	141
Total / Avg	4.10★	141

Consensus: 4.10★ from 141 total reviews

Rs.296.00 Rs.399.00

Best price from

Amazon.in

Key Features

Category	Cosmetic
Product Type	Underarm Serum
Key Ingredients	Bioecolea, Mandelic Acid, Bio White
Volume	40ml
Skin Type	Sensitive Skin
Fragrance	Fresh & fragranced
Usage	Daily application
Results	Brightening and evening skin tone

Details

Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml

Cos-IQ Brightening Underarm Roll On Serum is specifically designed for men to effectively brighten and even out skin tone in the underarm area.

Key features of this serum include Bioecolea, Mandelic Acid, and Bio White, which work together to gently exfoliate, lighten dark spots, and inhibit melanin production for brighter underarms.

This serum is suitable for those with sensitive skin as it is formulated to be gentle and non-irritating.

Pros of the Cos-IQ Brightening Underarm Roll On Serum include its fresh and fragranced formula, making it a pleasure to use daily. Cons may include needing to wait for results to be seen with consistent use.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to sensitive skin needs.	GfK
Brand Strength	20	18	Strong brand recognition and trust in the men's grooming segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings.	Nielsen
Competition	10	10	Facing strong competition from established and emerging brands.	IRI
Use-case Advantage	5	3	Effective brightening and odor control for underarms.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium underarm serum for men in growing Indian market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Innovative ingredients catering to sensitive skin needs.

Sources: GfK
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and trust in the men's grooming segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium deodorants in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium offerings.

Sources: Nielsen
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from established and emerging brands.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Effective brightening and odor control for underarms.

Sources: Kantar

Summary

Competitively positioned premium underarm serum for men in growing Indian market.

Quick Compare

Cos IQ Brightening Underarm Serum - Fresh 40ml

Rs.699.00

Key Features

Category	Cosmetic
Product Type	Underarm Serum
Key Ingredients	Bioecolea, Mandelic Acid, Bio White
Volume	40ml
Skin Type	Sensitive Skin
Fragrance	Fresh & fragranced
Usage	Daily application
Results	Brightening and evening skin tone

⭐ Reviews Summary

✅ What Users Love

Effective in brightening underarms
Fresh and pleasant fragrance
Suitable for sensitive skin

⚠️ What to Watch

Small quantity (40ml)
May take time to show results
Some users may find it expensive

ACNOFF Clear Skin Bar 100g

Rs.195.00

Key Features

Category	Skin Care
Model	B08L3G5TPB
Price	195.0000
Description	Anti-Acne Bar for oily skin, unclogs pores, effective cleansing.
Key Features	Dermatologist recommended, prevents acne, gentle on skin.
Pros	Effective in preventing acne, does not cause dryness.
Cons	Not suitable for dry skin, higher price compared to others.

⭐ Reviews Summary

✅ What Users Love

Effective in reducing acne breakouts
Gentle on the skin without causing dryness
Dermatologist recommended for blemish-prone skin

⚠️ What to Watch

May not work for all skin types
Some users experienced no significant improvement in acne
Slightly higher price compared to similar products

BT Skin Care Bar Trio 75g

Rs.150.00

Key Features

Category	Skin Care
Product Type	Bathing Bar
Pack Size	75 G Pack Of 3
Key Ingredients	Natural ingredients, Essential oils
Skin Type	All skin types
Benefits	Moisturizes, Nourishes, Gentle
Free From	Harsh chemicals, Artificial fragrances
Pros	Nourishing, Gentle, Refreshing
Cons	Subtle scent, Less lather

⭐ Reviews Summary

✅ What Users Love

Leaves skin feeling soft and smooth
Pleasant fragrance that lasts
Good value for money with pack of 3 bars

⚠️ What to Watch

Some users found the soap to be drying
Packaging could be improved for better storage
Fragrance may be too strong for sensitive individuals

Alite Acne Fighter Soap - 2 Pack 75g

Rs.150.00

Key Features

Category	Anti Acne Soap
Weight	75g each
Pack Size	2
Key Ingredients	Anti-acne ingredients
Action	Instant microbial action
Benefits	Removes excess oil, controls sebum production, deep cleanses, purifies, refreshes skin
Pros	Effective in fighting body acne, refreshes skin, controls sebum
Cons	May not suit sensitive skin, can be drying, results may vary

⭐ Reviews Summary

✅ What Users Love

Effectively fights body acne
Provides instant microbial action
Controls sebum production

⚠️ What to Watch

May be drying for some skin types
Scent may be too strong for some users
Packaging could be improved for better durability

Where to Buy

Nykaa

₹599.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹649.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹699.00

N/A · ⭐ 4.3/5

Health & Glow

₹599.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	599.00	2-4 days	4.2/5	Buy Now
Flipkart	649.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	699.00	N/A	4.3/5	-
Health & Glow	599.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dr. Sheth's Ceramide & Vitamin C Body Wash \| For Bright, Healthy & Glowing Skin \| Exfoliates & Evens Skin Tone \| 4% Actives (1% Lactic Acid, 1% Glycolic Acid & 2% Niacinamide) \| Sulphate Free \| Gentle Exfoliating Shower Gel \| Removes Tan & Dead Skin \| Hyd Estimated Delivery: 2-3 days In Stock	Rs.296.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Dr. Sheth's Ceramide & Vitamin C Body Wash \| For Bright, Healthy & Glowing Skin \| Exfoliates & Evens Skin Tone \| 4% Actives (1% Lactic Acid, 1% Glycolic Acid & 2% Niacinamide) \| Sulphate Free \| Gentle Exfoliating Shower Gel \| Removes Tan & Dead Skin \| Hyd Estimated Delivery: 2-3 days In Stock COD