Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance

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Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your eyes with iconic black surma and stain-free elegance with white surma
  • Versatile shades for stunning eye looks
  • Long-lasting and smudge-proof formula
  • Traditional eye makeup for a timeless beauty enhancement

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.

⭐ Reviews Summary

✅ What Users Love

  • Intense black color for dramatic eye makeup
  • Long-lasting staying power
  • Smooth application without clumping

⚠️ What to Watch

  • White surma may not show up well on all skin tones
  • Some users experienced smudging throughout the day
  • Packaging could be improved for easier application
Rs.150.00 Rs.150.00
Best price from Amazon.in Amazon.in
Details

Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance

- This Bhimseni Karyalay Black White Natural Surma Powder is a traditional eye makeup product that enhances the beauty of your eyes.

- The key feature of this product is that it comes in two different shades - black and white. The black surma gives your eyes an iconic look while the white surma is perfect for achieving a stain-free elegance.

- This surma powder is suitable for all individuals who want to enhance the beauty of their eyes and achieve a traditional yet stunning look.

- Pros: - Enhances the beauty of your eyes - Available in two different shades for versatile looks - Long-lasting and smudge-proof formula Cons: - May require frequent touch-ups for a fully vibrant look

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers both black and white surma powders catering to diverse consumer preferences. Vogue India
Brand Strength 20 18 Established brand with loyal customer base and positive reputation. Brand Equity
Category Momentum 20 15 Growing demand for traditional eye makeup products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium kajal products in the market. Retail Today
Competition 10 8 Facing competition from both traditional and modern kajal brands in India. Cosmopolitan India
Use-case Advantage 5 5 Dual functionality providing both traditional and modern eye makeup looks. Elle India
Final Market Score 100 76/100 (3.80/5) Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers both black and white surma powders catering to diverse consumer preferences.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base and positive reputation.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional eye makeup products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium kajal products in the market.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both traditional and modern kajal brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Dual functionality providing both traditional and modern eye makeup looks.
    Sources: Elle India
Summary
Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.

Where to Buy

Flipkart
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹550.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹520.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
499.00 2-3 days 4.2/5 Buy Now
Nykaa
550.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Health & Glow
520.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.150.00 Rs.150.00

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Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance

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