Wella Professionals ColorMotion Colour Protection Shampoo 250 ml Hair Cleanser for Coloured Hair For Vibrant Shine Smoothness Anti Colour Fading

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Wella Professionals ColorMotion Colour Protection Shampoo 250 ml Hair Cleanser for Coloured Hair For Vibrant Shine Smoothness Anti Colour Fading
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with tailored features and competitive pricing, facing market competition.
Rs.960.00 Rs.1,100.00
Best price from Amazon.in Amazon.in
Details

Wella Professionals ColorMotion Colour Protection Shampoo 250 ml Hair Cleanser for Coloured Hair For Vibrant Shine Smoothness Anti Colour Fading


Key Features: - Colour protection shampoo for maintaining vibrant hair colour - Helps to prevent colour fading - Leaves hair smooth and shiny - Suitable for coloured hair - Contains Wella's Color Motion+ technology
For whom: - Ideal for those with coloured hair looking to maintain the vibrancy of their colour - Suitable for all hair types
Pros: - Helps to prolong the life of hair colour - Leaves hair feeling soft and smooth - Protects against colour fading - Adds shine to the hair
Cons: - Some may find the price point a bit high compared to other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for colored hair with anti-fading properties, meeting market needs Nielsen
Brand Strength 20 18 Wella Professionals is a well-established and trusted brand in India Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium color protection shampoos Kantar
Competition 10 8 Facing competition from other established color protection shampoo brands IRI
Use-case Advantage 5 5 Provides vibrant shine and smoothness, enhancing user experience GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with tailored features and competitive pricing, facing market competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for colored hair with anti-fading properties, meeting market needs
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-established and trusted brand in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium color protection shampoos
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established color protection shampoo brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides vibrant shine and smoothness, enhancing user experience
    Sources: GfK
Summary
Strong brand with tailored features and competitive pricing, facing market competition.

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Wella Professionals ColorMotion Colour Protection Shampoo 250 ml Hair Cleanser for Coloured Hair For Vibrant Shine Smoothness Anti Colour Fading

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Rs.960.00 Rs.1,100.00