TRue FRoG Curl Defining Cream for Styling Curly Wavy and Frizzy Hair with Marshmallow Root and Tucuma Butter Vegan Silicone free Phthalate free Paraben free 150ml

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TRue FRoG Curl Defining Cream for Styling Curly Wavy and Frizzy Hair with Marshmallow Root and Tucuma Butter Vegan Silicone free Phthalate free Paraben free 150ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your natural curls with TRue FRoG Curl Defining Cream, designed for curly, wavy, and frizzy hair types.
  • Formulated with marshmallow root and tucuma butter, this cream nourishes while defining and shaping your curls.
  • Enjoy a vegan, silicone-free, and paraben-free formula that hydrates and reduces frizz for a soft finish.
  • Versatile styling options allow use on both damp and dry hair, making it easy to achieve your desired look.

Market-Based Score (India)

76/100 (3.80/5)
Good value
TrueFRoG Curl Defining Cream is well-positioned in the Indian market due to its brand strength, unique formulation, and competitive pricing.
Rs.588.00 Rs.655.00
Best price from Amazon.in Amazon.in
Details

TRue FRoG Curl Defining Cream for Styling Curly Wavy and Frizzy Hair with Marshmallow Root and Tucuma Butter Vegan Silicone free Phthalate free Paraben free 150ml

About Product: TRue FRoG Curl Defining Cream is a styling product designed specifically for those with curly, wavy, and frizzy hair. It is formulated with nourishing ingredients like marshmallow root and tucuma butter to help define and enhance natural curls.

Key Features: - Vegan, silicone-free, phthalate-free, and paraben-free formula - Helps to define and shape curls while reducing frizz - Nourishing ingredients leave hair feeling soft and hydrated - Can be used on damp or dry hair for styling versatility

For Whom: This curl defining cream is ideal for those with curly, wavy, or frizzy hair looking to enhance their natural texture and style. It is suitable for all hair types and can be used by both men and women.

Pros & Cons: Pros: - Nourishing ingredients help to hydrate and define curls - Vegan and free of harmful chemicals - Can be used on damp or dry hair for versatile styling options Cons: - Some users may find the scent of marshmallow root and tucuma butter to be too strong - May not provide enough hold for those with very thick or unruly hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of ingredients catering to specific hair types prevalent in India. Vogue India, Elle India
Brand Strength 20 18 Established brand with a loyal customer base in the hair care segment. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar premium natural hair care products in the market. Livemint, Business Today
Competition 10 5 Facing competition from both established and emerging brands offering similar natural hair care solutions. India Retailing, Beauty Launchpad
Use-case Advantage 5 3 Addresses the needs of individuals with curly, wavy, and frizzy hair seeking natural styling solutions. Femina
Final Market Score 100 76/100 (3.80/5) TrueFRoG Curl Defining Cream is well-positioned in the Indian market due to its brand strength, unique formulation, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of ingredients catering to specific hair types prevalent in India.
    Sources: Vogue India, Elle India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in the hair care segment.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium natural hair care products in the market.
    Sources: Livemint, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from both established and emerging brands offering similar natural hair care solutions.
    Sources: India Retailing, Beauty Launchpad
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the needs of individuals with curly, wavy, and frizzy hair seeking natural styling solutions.
    Sources: Femina
Summary
TrueFRoG Curl Defining Cream is well-positioned in the Indian market due to its brand strength, unique formulation, and competitive pricing.

Price Comparison

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Rs.588.00 Rs.655.00

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TRue FRoG Curl Defining Cream for Styling Curly Wavy and Frizzy Hair with Marshmallow Root and Tucuma Butter Vegan Silicone free Phthalate free Paraben free 150ml

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Rs.588.00 Rs.655.00