TRU HAIR SKIN Castor Hair Oil with Heater 50ml

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TRU HAIR SKIN Castor Hair Oil with Heater 50ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative heating feature and competitive pricing position TRU HAIR SKIN Castor Hair Oil well in the Indian hair oils market.
Rs.317.00 Rs.349.00
Best price from Amazon.in Amazon.in
Details

TRU HAIR SKIN Castor Hair Oil with Heater 50ml

About Product: TRU HAIR SKIN Castor Hair Oil with Heater is a unique hair care product that combines the benefits of castor oil with the convenience of a built-in heater. This innovative design helps to warm up the oil for better absorption into the scalp, promoting healthy hair growth and nourishing the hair from root to tip.

Key Features: - Built-in heater for warm oil application - Made with pure castor oil for hair nourishment - Promotes healthy hair growth - Convenient and easy to use

For whom: This product is ideal for anyone looking to improve the health and strength of their hair. It is especially beneficial for those dealing with dry, damaged hair or scalp issues like dandruff or hair fall.

Pros: - Easy to use with built-in heater - Provides deep nourishment to the hair - Promotes healthy hair growth - Convenient and mess-free application

Cons: - May not be suitable for those with sensitive skin - Requires electricity to operate the heater

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Innovative heating feature adds value to traditional hair oils. India Retailing
Brand Strength 20 10 Established brand reputation in the hair care segment. Brand Equity
Category Momentum 20 15 Growing demand for natural hair care products in India. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market. Business Standard
Competition 10 10 Facing strong competition from established and emerging hair oil brands. ET Retail
Use-case Advantage 5 5 Convenient heating element for better hair nourishment. Vogue
Final Market Score 100 66/100 (3.30/5) Innovative heating feature and competitive pricing position TRU HAIR SKIN Castor Hair Oil well in the Indian hair oils market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Innovative heating feature adds value to traditional hair oils.
    Sources: India Retailing
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair care segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in India.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from established and emerging hair oil brands.
    Sources: ET Retail
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient heating element for better hair nourishment.
    Sources: Vogue
Summary
Innovative heating feature and competitive pricing position TRU HAIR SKIN Castor Hair Oil well in the Indian hair oils market.

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Rs.317.00 Rs.349.00

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TRU HAIR SKIN Castor Hair Oil with Heater 50ml

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Rs.317.00 Rs.349.00