SIMPLYNAM Ultimate Kajal Ink Black 1 Stroke Intense Color Payoff Water Sweat Resistant Long Lasting Smudge Proof Safe for Sensitive Eyes 7X More Product In Built Sharpener Smudger

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intense color payoff in just one stroke for a bold look
Water and sweat resistant formula ensures long-lasting wear
Safe for sensitive eyes, providing peace of mind
Convenient built-in sharpener and smudger for easy application

Market-Based Score (India)

76/100 (3.80/5)

Good value

Highly competitive kajal offering with strong brand presence and feature fit.

Rs.949.00 Rs.999.00

Best price from

Amazon.in

Details

SIMPLYNAM Ultimate Kajal Ink Black 1 Stroke Intense Color Payoff Water Sweat Resistant Long Lasting Smudge Proof Safe for Sensitive Eyes 7X More Product In Built Sharpener Smudger

Key Features: - Ultimate kajal for intense color payoff in just one stroke - Water and sweat resistant formula - Long lasting and smudge proof - Safe for sensitive eyes - Contains 7X more product than standard kajal pencils - Built-in sharpener and smudger for easy application

For whom: The SIMPLYNAM Ultimate Kajal is perfect for anyone looking for a long-lasting, intense black kajal that is safe for sensitive eyes. It is ideal for those who want a convenient kajal pencil with a built-in sharpener and smudger for easy application.

Pros: - Intense color payoff in just one stroke - Water and sweat resistant formula is perfect for all-day wear - Long lasting and smudge proof - Safe for sensitive eyes - Built-in sharpener and smudger for easy application

Cons: - May require frequent sharpening due to intense color payoff - Some users may find the product to be slightly on the pricier side

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of features desired by Indian consumers.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base and positive reputation.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal products.	Retail Today
Competition	10	8	Facing moderate competition from established and emerging kajal brands.	Beauty Launchpad
Use-case Advantage	5	5	Addresses common pain points of smudging and sensitivity for Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Highly competitive kajal offering with strong brand presence and feature fit.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a wide range of features desired by Indian consumers.

Sources: Vogue India
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base and positive reputation.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for high-quality kajal products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium kajal products.

Sources: Retail Today
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging kajal brands.

Sources: Beauty Launchpad
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common pain points of smudging and sensitivity for Indian consumers.

Sources: Femina

Summary

Highly competitive kajal offering with strong brand presence and feature fit.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	SIMPLYNAM Ultimate Kajal Ink Black 1 Stroke Intense Color Payoff Water Sweat Resistant Long Lasting Smudge Proof Safe for Sensitive Eyes 7X More Product In Built Sharpener Smudger In Stock	Rs.949.00 Rs.999.00 COD	GO TO STORE GO TO STORE
SIMPLYNAM Ultimate Kajal Ink Black 1 Stroke Intense Color Payoff Water Sweat Resistant Long Lasting Smudge Proof Safe for Sensitive Eyes 7X More Product In Built Sharpener Smudger In Stock COD