Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML

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Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Prolongs color vibrancy for longer-lasting intensity
  • Seals hair cuticle for smoother, shinier hair
  • Contains UV filters to protect from sun fading
  • Ideal for maintaining vibrant colored hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4.5 500ML is well-positioned in the Indian market for premium hair conditioners.
Rs.1,550.00 Rs.1,550.00
Best price from Amazon.in Amazon.in
Details

Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML

Schwarzkopf Professional Bonacure Color Freeze Treatment is a specially formulated hair treatment designed to prolong the vibrancy of colored hair. It has a pH of 4.5, which helps to seal the hair cuticle and lock in color pigments for longer-lasting color intensity.

Key features of this treatment include the use of Color Freeze Technology, which helps to maintain and stabilize color molecules in the hair shaft. It also contains UV filters to protect hair from fading due to sun exposure.

This treatment is ideal for individuals with colored hair who want to extend the life of their color and keep it looking vibrant for longer. It is also suitable for those who are concerned about protecting their hair from environmental factors that can cause color fading.

Pros: - Helps to maintain color vibrancy - Seals the hair cuticle for smoother, shinier hair - Contains UV filters for added protection

Cons: - May be slightly more expensive than other hair treatments - Some users may find the scent to be too strong for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 pH 4.5 formulation aligns with Indian consumers' preference for color protection. AC Nielsen
Brand Strength 20 10 Schwarzkopf is a well-known and trusted brand in India. Euromonitor
Category Momentum 20 15 Strong demand for premium hair conditioners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 6 Facing moderate competition from other premium hair treatment brands. IRI
Use-case Advantage 5 5 Addresses specific needs of colored hair maintenance in Indian climate. GfK
Final Market Score 100 66/100 (3.30/5) Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4.5 500ML is well-positioned in the Indian market for premium hair conditioners.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: pH 4.5 formulation aligns with Indian consumers' preference for color protection.
    Sources: AC Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Schwarzkopf is a well-known and trusted brand in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for premium hair conditioners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium hair treatment brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of colored hair maintenance in Indian climate.
    Sources: GfK
Summary
Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4.5 500ML is well-positioned in the Indian market for premium hair conditioners.

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Schwarzkopf Professional Bonacure Color Freeze Treatment pH 4 5 500ML

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