Revlon Flex Body Building Protein Shampoo Dry Damaged 592 ml

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Revlon Flex Body Building Protein Shampoo Dry Damaged 592 ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and repairs dry, damaged hair
  • Restores moisture and improves hair texture
  • Leaves hair healthy, shiny, and smooth
  • Ideal for those with dry, damaged, or brittle hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Revlon Flex Body Building Protein Shampoo is well-positioned in the Indian shampoo market segment.
Rs.249.00 Rs.330.00
Best price from Amazon.in Amazon.in
Details

Revlon Flex Body Building Protein Shampoo Dry Damaged 592 ml

Revlon Flex Body Building Protein Shampoo is specifically designed to nourish and strengthen dry and damaged hair. Formulated with protein and other essential nutrients, this shampoo helps to repair and revitalize hair, leaving it looking and feeling healthy and lustrous.

Key Features:
- Protein-rich formula helps to strengthen and repair dry, damaged hair
- Nourishing ingredients help to restore moisture and improve hair texture
- Leaves hair looking and feeling healthy, shiny, and smooth
- Suitable for daily use

For whom:
This shampoo is ideal for individuals with dry, damaged, or brittle hair who are looking to strengthen and revitalize their locks.

Pros:
- Protein-rich formula helps to repair and strengthen hair
- Nourishing ingredients improve hair texture and appearance
- Suitable for daily use

Cons:
- May not be suitable for individuals with extremely sensitive scalps
- Some users may find the scent to be overpowering

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Shampoo suitable for dry and damaged hair, meets market demand Euromonitor
Brand Strength 20 18 Revlon is a well-known brand with strong presence in India Brandwatch
Category Momentum 20 15 Shampoos category growing steadily in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in market Retail360
Competition 10 8 Facing strong competition from other established shampoo brands Kantar
Use-case Advantage 5 5 Addresses specific needs of customers with dry and damaged hair Nielsen
Final Market Score 100 76/100 (3.80/5) Revlon Flex Body Building Protein Shampoo is well-positioned in the Indian shampoo market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Shampoo suitable for dry and damaged hair, meets market demand
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Revlon is a well-known brand with strong presence in India
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Shampoos category growing steadily in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other established shampoo brands
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of customers with dry and damaged hair
    Sources: Nielsen
Summary
Revlon Flex Body Building Protein Shampoo is well-positioned in the Indian shampoo market segment.

Price Comparison

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Rs.249.00 Rs.330.00

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Revlon Flex Body Building Protein Shampoo Dry Damaged 592 ml

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Rs.249.00 Rs.330.00