QOD Professional Argan Shampoo 300ml

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QOD Professional Argan Shampoo 300ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Infused with nourishing argan oil for deep hydration and shine
  • Gently cleanses without stripping natural oils, suitable for all hair types
  • Perfect for those seeking to nourish, hydrate, and add softness to hair
  • Luxurious formula adds shine and softness, ideal for color-treated hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned premium shampoo with strong brand and ingredient appeal in growing Indian market.
Rs.1,537.00 Rs.1,650.00
Best price from Amazon.in Amazon.in
Details

QOD Professional Argan Shampoo 300ml

About Product: QOD Professional Argan Shampoo is a luxurious shampoo formulated with argan oil, known for its nourishing and moisturizing properties. It is designed to gently cleanse the hair while adding shine and softness.

Key Features: - Contains argan oil for deep hydration - Gently cleanses without stripping the hair of natural oils - Adds shine and softness to the hair - Suitable for all hair types

For whom: This shampoo is perfect for anyone looking to nourish and hydrate their hair, while also adding a boost of shine and softness. It is suitable for all hair types, including color-treated hair.

Pros: - Nourishing formula with argan oil - Adds shine and softness to the hair - Gentle on all hair types

Cons: - Some may find the price point to be higher than other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains argan oil known for its nourishing properties, aligns with Indian consumers' preference for natural ingredients. Vogue India, Elle India
Brand Strength 20 18 Established brand with positive reputation among Indian consumers. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar premium shampoos in the Indian market. The Economic Times, Business Today
Competition 10 5 Facing strong competition from established and emerging brands in the premium shampoo segment in India. Livemint, YourStory
Use-case Advantage 5 3 Offers specialized care for damaged hair, addressing a common concern among Indian consumers. Femina
Final Market Score 100 76/100 (3.80/5) Well-positioned premium shampoo with strong brand and ingredient appeal in growing Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains argan oil known for its nourishing properties, aligns with Indian consumers' preference for natural ingredients.
    Sources: Vogue India, Elle India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation among Indian consumers.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium shampoos in the Indian market.
    Sources: The Economic Times, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established and emerging brands in the premium shampoo segment in India.
    Sources: Livemint, YourStory
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers specialized care for damaged hair, addressing a common concern among Indian consumers.
    Sources: Femina
Summary
Well-positioned premium shampoo with strong brand and ingredient appeal in growing Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,537.00 Rs.1,650.00

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QOD Professional Argan Shampoo 300ml

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Rs.1,537.00 Rs.1,650.00