Pure Roots Protein Shampoo 1 L with Face Wash

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Strengthens and repairs damaged hair with protein-enriched formula
Gentle face wash cleanses and refreshes without harsh chemicals
Suitable for men and women seeking healthier hair and skin
Economical 1 L size for long-lasting use; improves overall hair health

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned product with strong brand and feature fit in a competitive market.

Rs.299.00 Rs.435.00

Best price from

Amazon.in

Details

Pure Roots Protein Shampoo 1 L with Face Wash

- Product: Pure Roots Protein Shampoo is a nourishing shampoo that is enriched with protein to strengthen and repair damaged hair. The accompanying face wash is gentle on the skin and helps to cleanse and refresh.

- Key Features: The protein formula in the shampoo helps to improve hair texture and promote growth, while the face wash is free from harsh chemicals and leaves the skin feeling clean and rejuvenated.

- For whom: This product is suitable for both men and women who are looking to improve the health and appearance of their hair and skin.

- Pros: The shampoo and face wash come in a convenient 1 L size, making it economical and long-lasting. The protein formula in the shampoo is great for improving overall hair health.

- Cons: Some users may find the scent of the products to be too strong for their liking. The face wash may not be suitable for those with sensitive skin.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and inclusion of face wash add value for consumers.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from both local and international brands.	Euromonitor
Use-case Advantage	5	5	Convenient 2-in-1 product catering to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned product with strong brand and feature fit in a competitive market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Large pack size and inclusion of face wash add value for consumers.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base in the shampoo segment.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural ingredient shampoos in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: AC Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing strong competition from both local and international brands.

Sources: Euromonitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient 2-in-1 product catering to busy consumers.

Sources: Kantar

Summary

Well-positioned product with strong brand and feature fit in a competitive market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure Roots Protein Shampoo 1 L with Face Wash In Stock	Rs.299.00 Rs.435.00 COD	GO TO STORE GO TO STORE
Pure Roots Protein Shampoo 1 L with Face Wash In Stock COD