OGX Anti Breakage Keratin Oil Shampoo

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OGX Anti Breakage Keratin Oil Shampoo
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and repairs damaged hair with keratin protein infusion
  • Ideal for weak, damaged, or over-processed hair
  • Nourishes and strengthens hair for improved health and appearance
  • Offers pleasant scent but may have slightly thick consistency

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing premium hair care segment in India.

⭐ Reviews Summary

✅ What Users Love

  • Strengthens hair and reduces breakage
  • Leaves hair feeling soft and smooth
  • Pleasant scent that lingers

⚠️ What to Watch

  • Can be too heavy for fine hair
  • May cause buildup over time
  • Some users experienced dryness
Rs.710.00 Rs.1,099.00
Best price from Amazon.in Amazon.in
Details

OGX Anti Breakage Keratin Oil Shampoo

OGX Anti Breakage Keratin Oil Shampoo is a specially formulated shampoo designed to strengthen and repair damaged hair.

Key features of this shampoo include the infusion of keratin protein, which helps to fortify hair strands and reduce breakage.

This shampoo is ideal for individuals with weak, damaged, or over-processed hair who are looking to improve the overall health and appearance of their hair.

Pros of this shampoo include its ability to nourish and strengthen hair, as well as its pleasant scent. However, some users may find the consistency of the shampoo to be a bit thick.

Overall, OGX Anti Breakage Keratin Oil Shampoo is a great option for those looking to repair and protect their hair from breakage.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin oil is a popular ingredient in high-end shampoos in India. Euromonitor
Brand Strength 20 18 OGX is a well-established brand with strong consumer trust in India. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium shampoos in India. Retail360
Competition 10 10 Facing strong competition from other premium hair care brands in India. Kantar
Use-case Advantage 5 3 Addresses common hair breakage issues faced by Indian consumers. BeautyInsider
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing premium hair care segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin oil is a popular ingredient in high-end shampoos in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: OGX is a well-established brand with strong consumer trust in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium shampoos in India.
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other premium hair care brands in India.
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses common hair breakage issues faced by Indian consumers.
    Sources: BeautyInsider
Summary
Strong brand and product fit in growing premium hair care segment in India.

Price Comparison

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Rs.710.00 Rs.1,099.00

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OGX Anti Breakage Keratin Oil Shampoo

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Rs.710.00 Rs.1,099.00