Maybelline New York The Colossal Kajal Black Matte Finish 0 35g

Maybelline New York The Colossal Kajal Black Matte Finish 0 35g

Maybelline New York The Colossal Kajal in Black Matte Finish is a highly pigmented kajal that delivers intense color in just one stroke. Its long-lasting and smudge-proof formula ensures that your eyes stay defined and bold all day long.

Key Features: - Intensely pigmented black kajal - Matte finish for a bold look - Long-lasting formula - Smudge-proof and waterproof - Comes in a convenient twist-up format for easy application

For whom: This kajal is suitable for anyone looking to achieve a bold and defined eye makeup look. Its easy application and long-lasting formula make it a great choice for everyday wear.

Pros: - Highly pigmented - Long-lasting formula - Smudge-proof and waterproof - Convenient twist-up format

Cons: - May need to be reapplied throughout the day for a freshly defined look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suits Indian consumers' preference for matte finish kajal.	Vogue
Brand Strength	20	18	Maybelline's strong brand presence and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian mass market.	Retail360
Competition	10	10	Facing moderate competition from other popular kajal brands.	Cosmopolitan
Use-case Advantage	5	3	Versatile usage for both daily wear and special occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Maybelline New York The Colossal Kajal Black Matte Finish 0 35g is a strong contender in the Indian kajal market.

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