LoveChild Masaba Kajal Pencil Coal Black Matte Smudge proof Waterproof Long lasting Deeply Pigmented Eyeliner for Women Makeup Essential 0 36g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Define your eyes with deeply pigmented, long-lasting Coal Black eyeliner
Smudge-proof and waterproof formula ensures your eye makeup stays put all day
Matte finish for a modern look, perfect for both subtle and dramatic styles
Reliable kajal pencil for easy application and desired effect, day or night

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand with competitive features, facing growing demand in the premium kajal segment.

Rs.352.00 Rs.400.00

Best price from

Amazon.in

Details

LoveChild Masaba Kajal Pencil Coal Black Matte Smudge proof Waterproof Long lasting Deeply Pigmented Eyeliner for Women Makeup Essential 0 36g

The LoveChild Masaba Kajal Pencil in Coal Black is a must-have makeup essential for women looking to define their eyes with a deeply pigmented, long-lasting eyeliner. This kajal pencil is smudge-proof and waterproof, ensuring your eye makeup stays in place all day.

Key Features: - Coal Black color - Matte finish - Smudge-proof - Waterproof - Long-lasting - Deeply pigmented

For those who are looking for a reliable eyeliner that will stay put all day long, the LoveChild Masaba Kajal Pencil is the perfect choice. Whether you're going for a subtle everyday look or a dramatic evening look, this kajal pencil will help you achieve the desired effect with ease.

Pros: - Deeply pigmented - Long-lasting formula - Smudge-proof and waterproof - Matte finish for a modern look

Cons: - May require multiple applications for a more intense color payoff compared to other eyeliners.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudge-proof, waterproof, and deeply pigmented.	Vogue
Brand Strength	20	18	Strong brand recognition and loyalty among target consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal products.	ET Retail
Competition	10	8	Facing strong competition from established and emerging kajal brands.	Business Standard
Use-case Advantage	5	5	Addresses the need for long-lasting and matte finish kajal.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, facing growing demand in the premium kajal segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers key features like smudge-proof, waterproof, and deeply pigmented.

Sources: Vogue
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and loyalty among target consumers.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium kajal products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium kajal products.

Sources: ET Retail
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing strong competition from established and emerging kajal brands.

Sources: Business Standard
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for long-lasting and matte finish kajal.

Sources: Femina

Summary

Strong brand with competitive features, facing growing demand in the premium kajal segment.

Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹550.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Lifestyle

₹499.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	550.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Lifestyle	499.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LoveChild Masaba Kajal Pencil Coal Black Matte Smudge proof Waterproof Long lasting Deeply Pigmented Eyeliner for Women Makeup Essential 0 36g In Stock	Rs.352.00 Rs.400.00 COD	GO TO STORE GO TO STORE
LoveChild Masaba Kajal Pencil Coal Black Matte Smudge proof Waterproof Long lasting Deeply Pigmented Eyeliner for Women Makeup Essential 0 36g In Stock COD