Fixderma Bioteez S Anti Dandruff Shampoo Flaky Scalp Condition Nourish Dry Hair Relieves Itchy Dry Scalp Recurrent Dandruff Sulphate Paraben Free Formulation 75ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Free from harsh chemicals like sulphates and parabens
  • Nourishes and hydrates dry hair for a healthier look
  • Soothes itchy scalp, providing relief from discomfort
  • Ideal for men and women with dry scalp and dandruff issues

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively positioned anti-dandruff shampoo with strong brand and feature fit
Rs.212.00 Rs.245.00
Best price from Amazon.in Amazon.in
Details

Fixderma Bioteez S Anti Dandruff Shampoo Flaky Scalp Condition Nourish Dry Hair Relieves Itchy Dry Scalp Recurrent Dandruff Sulphate Paraben Free Formulation 75ml



Key Features:
- Sulphate and Paraben-Free Formula
- Nourishes Dry Hair
- Relieves Itchy Scalp
- Eliminates Recurrent Dandruff
For whom:
- Men and women with dry scalp and recurrent dandruff issues.
Pros:
- Free from harsh chemicals like sulphates and parabens
- Nourishes and hydrates dry hair
- Soothes itchy scalp
Cons:
- May not work for severe dandruff issues
- Small size of the bottle (75ml) may not be sufficient for long-term use


Fixderma Bioteez S Anti-Dandruff Shampoo is a great option for individuals looking for a sulphate and paraben-free formula to nourish their dry hair, relieve itchy scalp, and eliminate recurrent dandruff. It is suitable for both men and women with these specific scalp issues. However, it may not be as effective for severe dandruff problems and the small size of the bottle (75ml) may not be enough for long-term use.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sulphate and paraben-free formula aligns with current consumer preferences Nielsen, Kantar
Brand Strength 20 18 Established brand with positive reputation for hair care products Brand Equity, Pitch Madison
Category Momentum 20 15 Growing demand for anti-dandruff products in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar anti-dandruff shampoos in the market Retail360, Business Standard
Competition 10 8 Facing competition from both established and emerging anti-dandruff shampoo brands The Economic Times, Livemint
Use-case Advantage 5 5 Addresses common hair issues like dryness, itchiness, and dandruff effectively Hindustan Times
Final Market Score 100 76/100 (3.80/5) Competitively positioned anti-dandruff shampoo with strong brand and feature fit
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sulphate and paraben-free formula aligns with current consumer preferences
    Sources: Nielsen, Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation for hair care products
    Sources: Brand Equity, Pitch Madison
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for anti-dandruff products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar anti-dandruff shampoos in the market
    Sources: Retail360, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both established and emerging anti-dandruff shampoo brands
    Sources: The Economic Times, Livemint
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair issues like dryness, itchiness, and dandruff effectively
    Sources: Hindustan Times
Summary
Competitively positioned anti-dandruff shampoo with strong brand and feature fit

Where to Buy

Flipkart
₹350.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹375.00
3-5 days · ⭐ 4.0/5
Buy
Health & Glow
₹399.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹380.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
350.00 2-3 days 4.2/5 Buy Now
Nykaa
375.00 3-5 days 4.0/5 Buy Now
Health & Glow
399.00 N/A 4.3/5 -
Reliance Fresh
380.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.212.00 Rs.245.00

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Fixderma Bioteez S Anti Dandruff Shampoo Flaky Scalp Condition Nourish Dry Hair Relieves Itchy Dry Scalp Recurrent Dandruff Sulphate Paraben Free Formulation 75ml

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Best price
Rs.212.00 Rs.245.00