Dove Hair Therapy Conditioner for Damaged Hair Breakage Remedy Hair Conditioner with Nutrient Lock Serum 13 5 fl oz

Dove Hair Therapy Conditioner for Damaged Hair Breakage Remedy Hair Conditioner with Nutrient Lock Serum 13 5 fl oz

Key Features: - Specifically designed for damaged hair - Contains a unique Nutrient Lock Serum to nourish and repair hair - Restores strength and resilience to prevent breakage - Leaves hair feeling soft and smooth

For whom: - Ideal for those with damaged or brittle hair - Suitable for all hair types - Perfect for individuals looking to strengthen and repair their hair

Pros: - Deeply conditions and moisturizes hair - Helps prevent breakage and split ends - Leaves hair feeling silky and manageable - Pleasant and refreshing scent

Cons: - May be too heavy for those with very fine hair - Some users may find the formula too thick or sticky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Nutrient Lock Serum, addressing damaged hair needs.	BeautyInsider
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	9	Facing competition from other established hair conditioner brands in India.	CosmeticsBusiness
Use-case Advantage	5	2	Specifically targets hair breakage issues, a common concern in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dove Hair Therapy Conditioner is well-positioned in the Indian market for damaged hair care.