Deva Curl Angel Light Hold Defining Gel 12 oz

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance natural curl pattern without weighing down curls
Fight frizz for defined, bouncy curls
Lightweight formula for natural curl enhancement
Provides definition without stiffness

Market-Based Score (India)

76/100 (3.80/5)

Good value

DevaCurl Angel Light Hold Defining Gel is well-positioned in the Indian market for curl-enhancing styling products.

Rs.6,394.00 Rs.6,399.00

Best price from

Amazon.in

Details

Deva Curl Angel Light Hold Defining Gel 12 oz

is a styling gel designed to provide light hold and definition for curly hair.

Key features of this gel include its lightweight formula that won't weigh down curls, its ability to enhance natural curl pattern, and its frizz-fighting properties.

This product is ideal for individuals with curly hair looking to define and enhance their natural curls without using heavy styling products.

Pros of Deva Curl Angel Light Hold Defining Gel include its ability to provide definition without stiffness, its frizz-fighting properties, and its lightweight formula. Cons may include the need to use a generous amount for longer or thicker hair, and the potential for flaking if over-applied.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The light hold defining gel meets the needs of Indian consumers seeking natural-looking curls.	Retail360
Brand Strength	20	18	DevaCurl is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for curl-enhancing styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Euromonitor
Competition	10	8	Facing increasing competition from local and international brands offering similar products.	MarketWatch
Use-case Advantage	5	5	Offers long-lasting hold without stiffness, appealing to Indian consumers.	RetailToday
Final Market Score	100	76/100 (3.80/5)	DevaCurl Angel Light Hold Defining Gel is well-positioned in the Indian market for curl-enhancing styling products.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The light hold defining gel meets the needs of Indian consumers seeking natural-looking curls.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: DevaCurl is a well-known brand with a loyal customer base in India.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for curl-enhancing styling products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the Indian market.

Sources: Euromonitor
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing increasing competition from local and international brands offering similar products.

Sources: MarketWatch
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers long-lasting hold without stiffness, appealing to Indian consumers.

Sources: RetailToday

Summary

DevaCurl Angel Light Hold Defining Gel is well-positioned in the Indian market for curl-enhancing styling products.

Where to Buy

Nykaa

₹2500.00

3-5 days · ⭐ 4.2/5

Buy

Flipkart

₹2300.00

2-4 days · ⭐ 4.0/5

Buy

Sephora India

₹2200.00

N/A · ⭐ 4.3/5

Health & Glow

₹2400.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	2500.00	3-5 days	4.2/5	Buy Now
Flipkart	2300.00	2-4 days	4.0/5	Buy Now
Sephora India	2200.00	N/A	4.3/5	-
Health & Glow	2400.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Deva Curl Angel Light Hold Defining Gel 12 oz In Stock	Rs.6,394.00 Rs.6,399.00 COD	GO TO STORE GO TO STORE
Deva Curl Angel Light Hold Defining Gel 12 oz In Stock COD