Cantu Care for Kids Conditioning Detangle Pump 170 g Pack of 2

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Cantu Care for Kids Conditioning Detangle Pump 170 g Pack of 2
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently detangles children's hair without tears or tangles, making styling easier
  • Infused with shea butter and coconut oil to hydrate and nourish hair
  • Leaves hair soft, silky, and helps reduce breakage
  • Pleasant scent and pump dispenser for easy application

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Cantu Kids Conditioning Detangle Pump well in growing Indian children's hair care market.

⭐ Reviews Summary

✅ What Users Love

  • Effective at detangling children's hair
  • Gentle on children's hair and scalp
  • Convenient pump packaging for easy application

⚠️ What to Watch

  • Some users found the scent to be too strong
  • May not work well for all hair types
  • Packaging issues reported by a few customers
Rs.1,498.00 Rs.2,599.00
Best price from Amazon.in Amazon.in
Details

Cantu Care for Kids Conditioning Detangle Pump 170 g Pack of 2

Key Features: - Gently detangles hair - Infused with shea butter and coconut oil - Hydrates and nourishes hair - Tear-free formula - Suitable for all hair types

For whom: This conditioning detangler is specially formulated for children's hair, making it easier to manage and style without any tears or tangles.

Pros: - Leaves hair soft and silky - Helps reduce breakage - Pleasant scent - Pump dispenser for easy application

Cons: - Some may find the consistency to be too thick - May not work well for very thick or curly hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The detangling feature and child-friendly formula align with Indian consumer preferences. IndiaRetailing, BusinessToday
Brand Strength 20 18 Cantu is a well-known brand with a positive reputation in India. Brandwatch, Forbes
Category Momentum 20 15 Growing demand for children's hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. ETRetail, Business Standard
Competition 10 8 Facing moderate competition from both international and local brands in India. YourStory, TheEconomicTimes
Use-case Advantage 5 5 Addresses the specific need for gentle hair care for children in India. VogueKids, ParentCircle
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Cantu Kids Conditioning Detangle Pump well in growing Indian children's hair care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The detangling feature and child-friendly formula align with Indian consumer preferences.
    Sources: IndiaRetailing, BusinessToday
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Cantu is a well-known brand with a positive reputation in India.
    Sources: Brandwatch, Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for children's hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: ETRetail, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from both international and local brands in India.
    Sources: YourStory, TheEconomicTimes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for gentle hair care for children in India.
    Sources: VogueKids, ParentCircle
Summary
Strong brand and feature fit position Cantu Kids Conditioning Detangle Pump well in growing Indian children's hair care market.

Where to Buy

Flipkart
₹1198.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹1299.00
3-5 days · ⭐ 4.3/5
Buy
Reliance Digital
₹1199.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹1249.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1198.00 2-3 days 4.2/5 Buy Now
Nykaa
1299.00 3-5 days 4.3/5 Buy Now
Reliance Digital
1199.00 N/A 4.1/5 -
Health & Glow
1249.00 N/A 4.0/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,498.00 Rs.2,599.00

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Cantu Care for Kids Conditioning Detangle Pump 170 g Pack of 2

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Rs.1,498.00 Rs.2,599.00