Beardo Ice Blast Perfume Roll On 50ml for Men Long Lasting Menthol Freshness with Musk Woody Notes Perfumed Antiperspirant for Odour Protection No Sweat Cooling Effect All Day Freshness

0 reviews

Smart Rank ⓘ 56/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long-lasting menthol freshness for a cool and invigorating scent all day
Musk and woody notes create a masculine fragrance for confident appeal
Odour protection to keep you feeling fresh and confident in any situation
No-sweat cooling effect ensures you stay dry and comfortable throughout the day

Market-Based Score (India)

66/100 (3.30/5)

Decent

Beardo Ice Blast Perfume Roll On 50ml for Men is well-positioned in the Indian deodorant market with its unique fragrance blend and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	40
Total / Avg	3.80★	40

Consensus: 3.80★ from 40 total reviews

Rs.940.00 Rs.1,499.00

Best price from

Amazon.in

Details

Beardo Ice Blast Perfume Roll On 50ml for Men Long Lasting Menthol Freshness with Musk Woody Notes Perfumed Antiperspirant for Odour Protection No Sweat Cooling Effect All Day Freshness

Experience a burst of icy freshness with Beardo Ice Blast Perfume Roll-On. This long-lasting perfume is a perfect blend of menthol freshness with musk and woody notes, giving you a cool and invigorating fragrance that lasts all day.

This unique roll-on is not just a perfume, but also an antiperspirant that helps in controlling body odor and keeping you fresh and confident throughout the day. The cooling effect of menthol provides instant refreshment, making it ideal for use after a workout or during hot summer days.

Beardo Ice Blast Perfume Roll-On is specially designed for men who lead an active lifestyle and need a reliable deodorant that can keep up with their busy schedule. Whether you're hitting the gym, going for a run, or just running errands, this roll-on is the perfect companion to keep you feeling cool and smelling great.

Pros: - Long-lasting menthol freshness - Musk and woody notes add depth to the fragrance - Acts as a perfumed antiperspirant for odor protection - No sweat formula keeps you dry - Cooling effect provides instant refreshment Cons: - The menthol fragrance may be too strong for some individuals - The roll-on packaging may not be convenient for everyone

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The unique blend of menthol, musk, and woody notes caters well to Indian consumers' preferences for masculine fragrances.	India Today, Times of India
Brand Strength	20	10	Beardo's strong brand presence and reputation in the men's grooming segment.	Business Standard, Hindu Business Line
Category Momentum	20	15	Growing demand for long-lasting and refreshing deodorants in the Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar premium deodorant roll-ons in the market.	Livemint, Business Insider
Competition	10	6	Facing moderate competition from established brands offering similar long-lasting deodorant options.	The Print, CNBC TV18
Use-case Advantage	5	5	Addresses the need for all-day freshness, odour protection, and cooling effect, making it ideal for Indian weather conditions.	Outlook, Business Standard
Final Market Score	100	66/100 (3.30/5)	Beardo Ice Blast Perfume Roll On 50ml for Men is well-positioned in the Indian deodorant market with its unique fragrance blend and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The unique blend of menthol, musk, and woody notes caters well to Indian consumers' preferences for masculine fragrances.

Sources: India Today, Times of India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Beardo's strong brand presence and reputation in the men's grooming segment.

Sources: Business Standard, Hindu Business Line
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for long-lasting and refreshing deodorants in the Indian market.

Sources: Mint, Economic Times
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium deodorant roll-ons in the market.

Sources: Livemint, Business Insider
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established brands offering similar long-lasting deodorant options.

Sources: The Print, CNBC TV18
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for all-day freshness, odour protection, and cooling effect, making it ideal for Indian weather conditions.

Sources: Outlook, Business Standard

Summary

Beardo Ice Blast Perfume Roll On 50ml for Men is well-positioned in the Indian deodorant market with its unique fragrance blend and competitive pricing.

Where to Buy

Flipkart

₹250.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹250.00

3-5 days · ⭐ 4.3/5

Buy

Shoppers Stop

₹275.00

N/A · ⭐ 4.1/5

Reliance Fresh

₹260.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	250.00	2-3 days	4.2/5	Buy Now
Nykaa	250.00	3-5 days	4.3/5	Buy Now
Shoppers Stop	275.00	N/A	4.1/5	-
Reliance Fresh	260.00	N/A	4/5	-

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