AmazonBasics Laptop Backpack - Blue 24L

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Durable and stylish backpack for students, professionals, and travelers
Water repellent material protects belongings from light rain
Wear resistant fabric ensures longevity for daily use
Padded laptop compartment for up to 15.6 inch laptops

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned laptop backpack with strong brand presence in growing Indian market.

Rs.1,999.00

Key Features

Category	Backpack
Capacity	24L
Material	Water repellent, Wear resistant
Laptop Compartment	Up to 15.6 inch
Padded Straps	Yes
Compartments	Multiple
Ideal For	Students, Professionals, Travelers
Price	1999.0000

Details

The AmazonBasics Water Repellent and Wear Resistant Laptop Backpack is a durable and stylish option for carrying your laptop and other essentials. With a capacity of 24L, this backpack is perfect for daily commutes or travel.

Key Features: - Water repellent material to protect your belongings from light rain - Wear resistant fabric to ensure longevity - Padded laptop compartment for up to 15.6 inch laptops - Multiple compartments and pockets for organization - Padded shoulder straps for comfort

For whom: This backpack is ideal for students, professionals, and travelers who need a reliable and functional bag to carry their laptop and other items.

Pros: - Durable construction - Water repellent feature - Ample storage space - Comfortable to wear

Cons: - Some users may find the design to be too basic - Limited color options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and durability of the backpack meet market expectations.	Gartner, Forrester
Brand Strength & Distribution	20	18	AmazonBasics is a trusted brand with wide distribution network in India.	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CRISIL, Retail360
Competitive Intensity / Alternatives	10	8	Facing moderate competition from established and new brands.	Canalys, notebookcheck
Use-case/OS Advantage	5	5	Suitable for various laptop sizes and operating systems.	IDC
Final Market Score	100	76/100 (3.80/5)	Well-positioned laptop backpack with strong brand presence in growing Indian market.

Market-Based Score

76/100 (3.80/5)

Spec & Performance Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features and durability of the backpack meet market expectations.

Sources: Gartner, Forrester
Brand Strength & Distribution 18/20

Weight: 20

Contribution: 18

Rationale: AmazonBasics is a trusted brand with wide distribution network in India.

Sources: Mintel, Statista
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for laptop backpacks in Indian market.

Sources: GfK, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: CRISIL, Retail360
Competitive Intensity / Alternatives 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and new brands.

Sources: Canalys, notebookcheck
Use-case/OS Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Suitable for various laptop sizes and operating systems.

Sources: IDC