Artistix Onyx Anti Theft 15.6 inch Laptop cum Travel Backpack, Black (32 Litre, 46 cm)

Artistix Onyx Anti Theft Backpack is a stylish and functional solution for protecting your laptop and belongings while on the go. The sleek black design is perfect for both work and travel.

Key Features:
- Anti-theft design with hidden zippers and pockets to keep your belongings secure
- Padded laptop compartment fits up to 15.6 inch laptops
- Multiple compartments and pockets for organizing your essentials
- Water-resistant material to protect your belongings from unexpected spills
- Comfortable padded straps and back panel for all-day wear

This backpack is perfect for students, professionals, and travelers who are looking for a secure and stylish way to carry their laptop and essentials. Whether you are commuting to work, heading to class, or going on a weekend trip, this backpack has you covered.

Pros:
- Stylish design that goes well with any outfit
- Secure compartments for protecting your laptop and valuables
- Comfortable to wear for long periods of time
- Water-resistant material keeps your belongings safe from the elements

Cons:
- Limited color options available
- Some may find the backpack to be on the larger side for everyday use
- Price point may be higher than other backpack options

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable size for 15.6-inch laptops.	Canalys, Statista
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	IDC, Mordor Intelligence
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-theft laptop backpacks.	Euromonitor, GfK
Competitive Intensity / Alternatives	10	8	Facing moderate competition from established and emerging brands.	Statista, Mordor Intelligence
Use-case/OS Advantage	5	5	Versatile design suitable for both travel and daily use.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand presence and suitable specs position this backpack well in the Indian market.

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