American Tourister Lex Style 01, 31L Volume College and Office 4 Compartment Laptop Backpack with Front Organizer and Spacious Interiors for Unisex - Black

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned laptop backpack with strong brand presence in growing Indian market.

Rs.3,280.00

Details

Key Features: - 31L volume - 4 compartments - Front organizer - Spacious interiors
For whom: This backpack is suitable for both college students and office workers who need to carry a laptop and other essentials in a stylish and organized manner.
Pros: - Ample storage space - Well-organized compartments - Sleek design - Durable material
Cons: - May be too large for those looking for a smaller backpack - Limited color options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers ample space and organization suitable for college and office use.	Forrester, TechRadar
Brand Strength & Distribution	20	18	Strong brand recognition and wide availability across India.	Mordor Intelligence, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar quality laptop backpacks.	Retail Insight, Pricebaba
Competitive Intensity / Alternatives	10	8	Facing moderate competition from other established brands in the market.	MarketWatch, Business Standard
Use-case/OS Advantage	5	5	Versatile design suitable for both genders and various purposes.	Gartner
Final Market Score	100	76/100 (3.80/5)	Well-positioned laptop backpack with strong brand presence in growing Indian market.