American Tourister Valex 28 Ltrs Large 5 Compartment Laptop Backpack with Bottle Pocket and Front Organizer- Blue

This American Tourister Valex laptop backpack is a spacious and versatile option for carrying all your essentials on the go. With 28 liters of capacity, it has 5 compartments to keep your belongings organized and easily accessible.

Key Features:
- 28 liters capacity
- 5 compartments for organization
- Bottle pocket for easy access
- Front organizer for smaller items
- Padded laptop compartment for up to 15.6-inch devices

For whom:
This backpack is perfect for students, professionals, and travelers who need a reliable and durable bag to carry their laptop, books, and other essentials.

Pros:
- Ample storage space
- Well-padded for comfort
- Strong and durable construction
- Stylish design

Cons:
- May be too large for some users
- Limited color options
- Lack of RFID protection for valuables

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good balance of features and performance for the price range in India.	Tech Radar, Gadgets 360
Brand Strength & Distribution	20	15	American Tourister is a well-known brand with wide distribution in India.	Brand Equity, Retail Today
Category Momentum	20	10	Growing demand for laptop bags in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar laptop bags in the Indian market.	Price Watch, Retail Today
Competitive Intensity / Alternatives	10	10	Facing moderate competition from other brands offering similar features in India.	Tech Crunch, Gadgets Now
Use-case/OS Advantage	5	2	Designed to cater to the needs of laptop users in India.	Tech Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop bag with strong brand presence in the Indian market.

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