Wildcraft Polyester Stylish 25.6 Liters Multi-Colour 4 Compartment Laptop Backpack (Grey)

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Smart Rank ⓘ 49/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

81/100 (4.05/5)
Good value
Well-positioned laptop backpack with strong brand presence in growing Indian market.
Rs.2,999.00

Details

This Wildcraft laptop backpack is perfect for anyone looking for a stylish and functional way to carry their laptop and other essentials. It is made from durable polyester material and comes in a multi-colour design with four compartments for easy organization.

Key features of this backpack include a padded laptop compartment that can fit a 15.6-inch laptop, multiple storage pockets for accessories, and adjustable shoulder straps for added comfort. The backpack also has a mesh back panel for breathability and a padded top handle for easy carrying.

This backpack is ideal for students, professionals, and travelers who need a reliable and stylish way to carry their laptop and other belongings. Whether you're heading to work, school, or on a weekend trip, this backpack has the space and features you need to stay organized and comfortable.

Pros: Stylish design, multiple compartments for organization, padded laptop compartment, adjustable shoulder straps, durable polyester material.

Cons: Limited colour options, may not fit larger laptops over 15.6 inches.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec & Performance Fit 25 20 Good balance of features and performance for the price range in India. TechRadar, Gadgets 360
Brand Strength & Distribution 20 18 Wildcraft's strong brand presence and wide distribution network in India. Mintel, Statista
Category Momentum 20 15 Growing demand for laptop backpacks in India. GfK, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar backpacks in India. Business Standard, The Economic Times
Competitive Intensity / Alternatives 10 10 Facing moderate competition from other brands offering similar backpacks in India. Forbes, NDTV
Use-case/OS Advantage 5 3 Versatile design suitable for various use-cases in India. TechCrunch
Final Market Score 100 81/100 (4.05/5) Well-positioned laptop backpack with strong brand presence in growing Indian market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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