Vedaka Red Lentils 500g

0 reviews
Vedaka Red Lentils 500g
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Amazon Brand - Vedaka Popular Red Masoor Dal Split, 500g is well-positioned in the Indian pulses market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 13,243
Total / Avg 4.30★ 13,243
Consensus: 4.30★ from 13,243 total reviews
Rs.57.00 Rs.120.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Good quality and packaging suitable for Indian consumers. The Economic Times, Hindu Business Line
Brand Strength 20 15 Amazon's strong brand reputation in India. ET Brand Equity, Livemint
Category Momentum 20 10 Growing demand for pulses in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other brands in the market. Business Today, Financial Express
Competition 10 6 Facing competition from local and national pulse brands. Business Standard, Mint
Use-case Advantage 5 5 Versatile for various Indian dishes. The Hindu
Final Market Score 100 66/100 (3.30/5) Amazon Brand - Vedaka Popular Red Masoor Dal Split, 500g is well-positioned in the Indian pulses market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Good quality and packaging suitable for Indian consumers.
    Sources: The Economic Times, Hindu Business Line
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Amazon's strong brand reputation in India.
    Sources: ET Brand Equity, Livemint
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for pulses in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other brands in the market.
    Sources: Business Today, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national pulse brands.
    Sources: Business Standard, Mint
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian dishes.
    Sources: The Hindu
Summary
Amazon Brand - Vedaka Popular Red Masoor Dal Split, 500g is well-positioned in the Indian pulses market.

Price Comparison

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Rs.57.00 Rs.120.00

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Amazon Brand - Vedaka Popular Red Masoor Dal Split, 500g

Estimated Delivery: 2-3 days
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Rs.57.00 Rs.120.00