Vedaka Premium Moong Dal - 1 Kg

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Vedaka Premium Moong Dal - 1 Kg
Smart Rank ⓘ 84/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

81/100 (4.05/5)
Good value
Strong brand and product offering in the competitive moong dal market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,543
Total / Avg 4.40★ 4,543
Consensus: 4.40★ from 4,543 total reviews
Rs.152.00 Rs.300.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High quality unpolished moong dal catering to health-conscious consumers Business Today, Hindu Business Line
Brand Strength 20 18 Amazon's strong brand reputation and trust in Indian market Livemint, Economic Times
Category Momentum 20 15 Growing demand for pulses due to health consciousness Mint, Business Standard
Price Positioning 20 15 Competitive pricing compared to other premium moong dal brands Business Insider, Financial Express
Competition 10 10 Facing competition from established local and national pulse brands The Hindu, India Today
Use-case Advantage 5 3 Versatile usage in Indian cuisine for everyday meals Outlook, The Tribune
Final Market Score 100 81/100 (4.05/5) Strong brand and product offering in the competitive moong dal market
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High quality unpolished moong dal catering to health-conscious consumers
    Sources: Business Today, Hindu Business Line
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amazon's strong brand reputation and trust in Indian market
    Sources: Livemint, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for pulses due to health consciousness
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitive pricing compared to other premium moong dal brands
    Sources: Business Insider, Financial Express
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from established local and national pulse brands
    Sources: The Hindu, India Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile usage in Indian cuisine for everyday meals
    Sources: Outlook, The Tribune
Summary
Strong brand and product offering in the competitive moong dal market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.152.00 Rs.300.00

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Rs.152.00 Rs.300.00