Vedaka Black Masoor Dal 500g 500 G

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Vedaka Black Masoor Dal 500g 500 G
Smart Rank ⓘ 87/100
Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

86/100 (4.30/5)
Excellent
Amazon Brand - Vedaka Unpolished Black Masoor Dal is a strong contender in the premium pulses segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 6,037
Total / Avg 4.40★ 6,037
Consensus: 4.40★ from 6,037 total reviews
Rs.69.00 Rs.120.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Whole unpolished black masoor dal is a preferred choice for health-conscious consumers. The Hindu, India Today
Brand Strength 20 18 Amazon Brand has strong recognition and trust in India. Livemint, The Economic Times
Category Momentum 20 15 Growing demand for pulses in Indian market. Mint, Business Standard
Price Positioning 20 15 Competitively priced compared to other premium black masoor dal brands. Business Today, CNBC TV18
Competition 10 10 Facing competition from established local and national pulse brands. The Times of India, Hindustan Times
Use-case Advantage 5 4 Versatile for various Indian dishes like dal fry and dal tadka. Food Navigator, The Indian Express
Final Market Score 100 86/100 (4.30/5) Amazon Brand - Vedaka Unpolished Black Masoor Dal is a strong contender in the premium pulses segment.
Market-Based Score
86/100 (4.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Whole unpolished black masoor dal is a preferred choice for health-conscious consumers.
    Sources: The Hindu, India Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amazon Brand has strong recognition and trust in India.
    Sources: Livemint, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for pulses in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to other premium black masoor dal brands.
    Sources: Business Today, CNBC TV18
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from established local and national pulse brands.
    Sources: The Times of India, Hindustan Times
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for various Indian dishes like dal fry and dal tadka.
    Sources: Food Navigator, The Indian Express
Summary
Amazon Brand - Vedaka Unpolished Black Masoor Dal is a strong contender in the premium pulses segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.69.00 Rs.120.00

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Amazon Brand - Vedaka Unpolished Black Masoor Dal | Whole | 500 G | Premium Black Masoor Dal

Estimated Delivery: 2-3 days
In Stock COD

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Rs.69.00 Rs.120.00