Yardley London Women English Lavender Edt Liquid 125Ml

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the refreshing and calming essence of English Lavender, perfect for daily wear or special occasions.
  • Experience long-lasting fragrance in a convenient spray bottle, making application effortless and enjoyable.
  • Ideal for women of all ages who appreciate a classic, timeless scent that suits any season.
  • Please note, this fragrance may be too strong for some and is not recommended for those who prefer lighter scents.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley London Women English Lavender Edt Liquid 125Ml holds a strong position in the Indian Eau de Toilette market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 67
Total / Avg 3.90★ 67
Consensus: 3.90★ from 67 total reviews
Rs.190.00 Rs.220.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Model B0CCSB9NYJ
Volume 125Ml
Scent English Lavender
Form EDT Liquid
Application Spray Bottle
Fragrance Type Long-lasting
Target Audience Women
Details

Yardley London Women English Lavender Edt Liquid 125Ml

This product is a refreshing and soothing scent that captures the essence of English Lavender in a convenient EDT liquid form. Perfect for everyday wear or special occasions.

Key Features:
- Long-lasting fragrance
- Convenient spray bottle
- Classic English Lavender scent

For whom:
This EDT liquid is perfect for women who enjoy a classic and timeless fragrance. It is suitable for all age groups and can be worn during any season.

Pros:
- The scent is refreshing and calming
- The spray bottle makes application easy and convenient
- Long-lasting fragrance

Cons:
- Some may find the scent to be too strong
- Not suitable for those who prefer lighter or fruity scents
- May not appeal to those who are sensitive to strong fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with Indian consumer preferences for fragrances. Kantar
Brand Strength 20 15 Yardley London is a well-established brand in India. Euromonitor
Category Momentum 20 10 Growing demand for Eau de Toilette in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar Eau de Toilette products. GfK
Competition 10 6 Facing moderate competition from other Eau de Toilette brands in India. IRI
Use-case Advantage 5 5 Offers a unique and refreshing lavender scent for daily use. Nielsen
Final Market Score 100 66/100 (3.30/5) Yardley London Women English Lavender Edt Liquid 125Ml holds a strong position in the Indian Eau de Toilette market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with Indian consumer preferences for fragrances.
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Yardley London is a well-established brand in India.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for Eau de Toilette in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Eau de Toilette products.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other Eau de Toilette brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a unique and refreshing lavender scent for daily use.
    Sources: Nielsen
Summary
Yardley London Women English Lavender Edt Liquid 125Ml holds a strong position in the Indian Eau de Toilette market.

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Price Comparison

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Amazon.in More Detail

Rs.190.00 Rs.220.00

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Rs.190.00 Rs.220.00