Yardley London Morning Dew Refreshing Deodorant Body Spray for Women 150 ml

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a light and fresh fragrance that keeps you feeling confident and refreshed throughout the day.
  • Experience a long-lasting formula with a quick-drying application, perfect for your busy lifestyle.
  • Ideal for everyday wear, this deodorant body spray offers a delicate floral scent without being overpowering.
  • Perfect for women who appreciate subtle scents, this spray is great for work, school, or on-the-go.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley London Morning Dew Deodorant: Well-positioned in competitive Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 9,280
Total / Avg 4.20★ 9,280
Consensus: 4.20★ from 9,280 total reviews
Rs.2,990.00 Rs.3,599.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant Body Spray
Volume 150 ml
Fragrance Floral
Application Quick-drying
Formula Long-lasting
Target Audience Women
Pros Light and refreshing scent
Cons Scent may be too subtle for some
Details

Yardley London Morning Dew Refreshing Deodorant Body Spray for Women 150 ml



Yardley London Morning Dew Refreshing Deodorant Body Spray for Women is a light and fresh fragrance that keeps you feeling refreshed and confident all day long.

Key features of this deodorant body spray include a long-lasting formula, quick-drying application, and a delicate floral scent that is perfect for everyday wear.

This deodorant body spray is ideal for women who enjoy light and refreshing scents that are not overpowering. It is perfect for all-day wear, whether at work, school, or on-the-go.

Pros: Long-lasting formula, quick-drying application, light and refreshing scent.

Cons: Some may find the scent too subtle for their liking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with Indian consumer preferences GfK
Brand Strength 20 18 Yardley London well-established and trusted brand Brandwatch
Category Momentum 20 15 Deodorant market growing steadily in India Mintel
Price Positioning 20 10 Competitively priced for the Indian market Euromonitor
Competition 10 0 Intense competition in the Indian deodorant market Nielsen
Use-case Advantage 5 3 Offers long-lasting freshness suitable for Indian climate Kantar
Final Market Score 100 66/100 (3.30/5) Yardley London Morning Dew Deodorant: Well-positioned in competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with Indian consumer preferences
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Yardley London well-established and trusted brand
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant market growing steadily in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market
    Sources: Euromonitor
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the Indian deodorant market
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting freshness suitable for Indian climate
    Sources: Kantar
Summary
Yardley London Morning Dew Deodorant: Well-positioned in competitive Indian market.

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Rs.2,990.00 Rs.3,599.00

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Rs.2,990.00 Rs.3,599.00