Yardley London Imperial Jasmine Perfumed Deo For Women 150ml

0 reviews
Smart Rank ⓘ 77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the enchanting floral scent of jasmine with Yardley London Imperial Jasmine Perfumed Deo, designed to keep you feeling fresh all day.
  • This alcohol-free deodorant is gentle on the skin, making it perfect for daily use without harsh chemicals or irritation.
  • Enjoy the convenience of a spray bottle that allows for easy application, ideal for women on the go.
  • With a delightful and long-lasting fragrance, this deodorant is perfect for any occasion, from work to evening outings.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Yardley London Imperial Jasmine Deo holds a strong position in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 746
Total / Avg 4.10★ 746
Consensus: 4.10★ from 746 total reviews
Rs.313.00 Rs.483.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Scent Jasmine
Volume 150ml
Alcohol-Free Yes
Application Spray
Target Audience Women
Long-Lasting Yes
Skin Gentle Yes
Details

Yardley London Imperial Jasmine Perfumed Deo For Women 150ml

About Product: Yardley London Imperial Jasmine Perfumed Deo is a luxurious and long-lasting deodorant designed specifically for women. It provides a refreshing and floral scent that lasts throughout the day.

Key Features: This deodorant features the enchanting scent of jasmine, known for its calming and soothing properties. It is free from harsh chemicals and alcohol, making it gentle on the skin. The convenient spray bottle allows for easy application.

For whom: This deodorant is perfect for women who appreciate floral and feminine scents. Whether you're heading to work, running errands, or going out for the evening, this deodorant will keep you feeling fresh and confident.

Pros: The Yardley London Imperial Jasmine Perfumed Deo offers a delightful and long-lasting fragrance that is not overpowering. The alcohol-free formula is gentle on the skin and suitable for daily use. The convenient spray bottle makes it easy to apply on the go.

Cons: Some may find the scent to be too strong if they prefer a lighter fragrance. It may not provide as much sweat protection as some antiperspirants.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Jasmine fragrance is popular among Indian women. Frost & Sullivan, Kantar
Brand Strength 20 18 Yardley London is a well-established brand in India. Brandwatch, Nielsen
Category Momentum 20 15 Growing demand for deodorants in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products. GfK, Retail360
Competition 10 8 Facing competition from both international and local brands. Statista, KPMG
Use-case Advantage 5 5 Long-lasting fragrance suitable for daily use. IRI
Final Market Score 100 76/100 (3.80/5) Yardley London Imperial Jasmine Deo holds a strong position in the competitive Indian deodorant market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Jasmine fragrance is popular among Indian women.
    Sources: Frost & Sullivan, Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Yardley London is a well-established brand in India.
    Sources: Brandwatch, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for deodorants in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: GfK, Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both international and local brands.
    Sources: Statista, KPMG
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting fragrance suitable for daily use.
    Sources: IRI
Summary
Yardley London Imperial Jasmine Deo holds a strong position in the competitive Indian deodorant market.

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Price Comparison

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Amazon.in More Detail

Rs.313.00 Rs.483.00

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Rs.313.00 Rs.483.00