Yardley London Gentleman Gold Body Spray for Men Fresh Rosemary Mint Notes Masculine Fragrance Body Deodorant for Men 150ml

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a luxurious and refreshing scent with Yardley London Gentleman Gold, featuring invigorating rosemary and mint notes.
  • Designed for the modern gentleman, this body spray exudes confidence and sophistication, making it perfect for any occasion.
  • Enjoy long-lasting fragrance throughout the day, ensuring you stay fresh and appealing wherever you go.
  • The convenient spray bottle allows for easy application, making it an ideal choice for on-the-go use and daily grooming.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yardley London Gentleman Gold Body Spray positioned well in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 3,963
Total / Avg 4.00★ 3,963
Consensus: 4.00★ from 3,963 total reviews
Rs.248.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Spray
Fragrance Notes Fresh Rosemary & Mint
Volume 150ml
Application Spray
Target Audience Men
Key Features Long-lasting fragrance, Masculine scent
Pros Invigorating scent, Convenient spray bottle
Cons Strong scent, Higher price
Details

Yardley London Gentleman Gold Body Spray for Men Fresh Rosemary Mint Notes Masculine Fragrance Body Deodorant for Men 150ml

Yardley London Gentleman Gold Body Spray for Men is a luxurious and refreshing fragrance that combines fresh rosemary and mint notes. Perfect for the modern gentleman who wants to exude confidence and sophistication.

Key Features: - Long-lasting fragrance - Masculine scent - Convenient spray bottle for easy application

For whom: This body spray is ideal for men who appreciate high-quality grooming products and want to make a statement with their signature scent. Perfect for everyday wear or special occasions.

Pros: - The fresh and invigorating scent lasts throughout the day - The convenient spray bottle is perfect for on-the-go use - The masculine fragrance is sure to turn heads

Cons: - The scent may be too strong for those who prefer a lighter fragrance - Some users may find the price to be on the higher side

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Fresh rosemary and mint notes align with current consumer preferences Kantar
Brand Strength 20 18 Yardley London well-established in Indian market Euromonitor
Category Momentum 20 15 Deodorant market growing rapidly in India Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings GfK
Competition 10 0 Intense competition in the deodorant market segment IDC
Use-case Advantage 5 3 Long-lasting fragrance suitable for daily use Nielsen
Final Market Score 100 66/100 (3.30/5) Yardley London Gentleman Gold Body Spray positioned well in the competitive Indian deodorant market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Fresh rosemary and mint notes align with current consumer preferences
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Yardley London well-established in Indian market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant market growing rapidly in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings
    Sources: GfK
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the deodorant market segment
    Sources: IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting fragrance suitable for daily use
    Sources: Nielsen
Summary
Yardley London Gentleman Gold Body Spray positioned well in the competitive Indian deodorant market.

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Price Comparison

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Rs.248.00 Rs.599.00

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Best price
Rs.248.00 Rs.599.00