WOW Skin Science Moroccan Argan Oil Conditioner No Sulphates Parabens Silicones Salt Colour 100 Millilitres

WOW Skin Science Moroccan Argan Oil Conditioner No Sulphates Parabens Silicones Salt Colour 100 Millilitres

WOW Skin Science Moroccan Argan Oil Conditioner is a nourishing and hydrating conditioner that is free from sulphates, parabens, silicones, salt, and color. It is made with pure Moroccan Argan oil to provide deep conditioning to dry and damaged hair.

Key Features: - Contains pure Moroccan Argan oil for deep conditioning - Free from sulphates, parabens, silicones, salt, and color - Nourishes and hydrates dry and damaged hair - Leaves hair feeling soft, smooth, and manageable

For whom: WOW Skin Science Moroccan Argan Oil Conditioner is suitable for individuals with dry, damaged, or frizzy hair looking for a natural and effective solution to improve the condition of their hair.

Pros: - Contains pure Moroccan Argan oil for deep conditioning - Free from harmful chemicals like sulphates, parabens, and silicones - Nourishes and hydrates dry and damaged hair - Leaves hair feeling soft, smooth, and manageable

Cons: - Some users may not like the scent of the conditioner - May not be suitable for those with sensitive scalp.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The absence of harmful chemicals like sulphates, parabens, and silicones aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	WOW Skin Science is a well-known brand in the Indian market for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other natural hair care brands in the Indian market.	Kantar
Use-case Advantage	5	5	Offers nourishment and hydration suitable for Indian hair types and conditions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the WOW Skin Science Moroccan Argan Oil Conditioner well in the growing Indian natural hair care segment.

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