Wild Stone CODE Iridium Body Perfume for Men 150ml No Gas Deodorant Long Lasting Body Spray

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a long-lasting fragrance that keeps you fresh all day, perfect for both office and social settings.
  • Enjoy a no gas deodorant formula, providing more product in each bottle for better value and effectiveness.
  • The fresh and masculine scent is designed to turn heads and leave a lasting impression wherever you go.
  • Convenient 150ml size allows for easy application on-the-go, making it ideal for busy lifestyles and travel.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Wild Stone CODE Iridium well in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 112
Total / Avg 4.20★ 112
Consensus: 4.20★ from 112 total reviews
Rs.175.00 Rs.238.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Perfume
Size 150ml
Formula No gas deodorant
Fragrance Long-lasting
Scent Fresh and masculine
Pros Effective scent, Convenient size
Cons Strong initial scent, May need reapplication
Details

Wild Stone CODE Iridium Body Perfume for Men 150ml No Gas Deodorant Long Lasting Body Spray


Key Features: - No gas deodorant formula - Long-lasting fragrance - Fresh and masculine scent - Convenient 150ml size
For whom: This body perfume is perfect for men who want a reliable and effective scent that lasts throughout the day. The fresh and masculine fragrance is suitable for all occasions, whether it be a day at the office or a night out with friends.
Pros: - Long-lasting fragrance that stays with you all day - No gas formula means more product in each bottle - Masculine scent that is sure to turn heads - Convenient size for easy application on-the-go
Cons: - Some may find the scent to be too strong initially - May need to reapply throughout the day for maximum effectiveness

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting and no gas deodorant aligns with current consumer preferences. Euromonitor
Brand Strength 20 18 Wild Stone's established presence and trust in the Indian market. Brandwatch
Category Momentum 20 15 Growing demand for men's deodorants in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings in the market. Retail360
Competition 10 8 Facing strong competition from other established deodorant brands in India. GfK
Use-case Advantage 5 5 Addresses the need for long-lasting fragrance in Indian climatic conditions. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Wild Stone CODE Iridium well in the competitive Indian deodorant market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting and no gas deodorant aligns with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wild Stone's established presence and trust in the Indian market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's deodorants in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other established deodorant brands in India.
    Sources: GfK
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for long-lasting fragrance in Indian climatic conditions.
    Sources: Kantar
Summary
Strong brand and feature fit position Wild Stone CODE Iridium well in the competitive Indian deodorant market.

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Price Comparison

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Amazon.in More Detail

Rs.175.00 Rs.238.00

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Best price
Rs.175.00 Rs.238.00