Western Digital WD 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows&Mac, Portable HDD

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

76/100 (3.80/5)

Good value

Well-positioned high-capacity external hard disk with strong brand presence in India.

Platform	Rating	Reviews
amazon	4.1★	64
Total / Avg	4.10★	64

Consensus: 4.10★ from 64 total reviews

Rs.27,799.00 Rs.40,000.00

Best price from

Amazon.in

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	12TB capacity, USB 3.0, hardware encryption, and cross-platform compatibility meet market expectations.	TechRadar
Brand Strength	20	18	Western Digital is a well-established and trusted brand in India.	Gartner
Category Momentum	20	15	Growing demand for high-capacity external hard disks in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	Forbes
Competition	10	8	Faces moderate competition from similar high-capacity external hard disks in India.	PCMag
Use-case Advantage	5	5	Suitable for both personal and professional use in India.	TechCrunch
Final Market Score	100	76/100 (3.80/5)	Well-positioned high-capacity external hard disk with strong brand presence in India.

STORE NAME	DESCRIPTION	PRICE
More Detail	Western Digital WD 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows&Mac, Portable HDD Estimated Delivery: 2-3 days In Stock	Rs.27,799.00 Rs.40,000.00 COD	GO TO STORE GO TO STORE
Western Digital WD 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows&Mac, Portable HDD Estimated Delivery: 2-3 days In Stock COD