boAt Rockerz 113 Wireless Earphones in Active Black

Overview

Past	New model with no past sales data available.
Now	Recently launched, demand unknown.
Future	Potential growth as brand recognition increases.
Verdict	Hold for now.

Brand: boAt | Confidence: 50% | Updated: 2025-10-28 02:18:33

Product Snapshot

Superior Sound Quality

Comfortable Fit for All-Day Use

Stylish Active Black Design

Perfect for Music Lovers

1/4

Transcript

Discover the boAt Rockerz 113, where superior sound meets comfort and style. Perfect for music lovers on the go!

Key Highlights

Experience seamless audio with the boAt Rockerz 113 Wireless Earphones, designed for active lifestyles.
Enjoy high-quality sound at an affordable price of just 799, making it a great value for music lovers.
Lightweight and comfortable, these earphones are perfect for workouts or daily commutes.
Stay connected wirelessly with the latest technology, ensuring a hassle-free listening experience on the go.

User Sentiment Analysis	Positive
Review Summary	Users appreciate the sound quality and comfort of the boAt Rockerz 113, highlighting its stylish design and good battery life. Some concerns were raised about connectivity issues and durability over time.
Market Positioning	The boAt Rockerz 113 is positioned as an affordable yet stylish option in the wireless earphones segment, targeting young consumers and music enthusiasts in India.
Top Competitors	Realme Buds Q2, OnePlus Buds Z, Zebronics Zeb-Rush, JBL C100TWS
Price Perception	Generally perceived as good value for money, with a competitive price point that appeals to budget-conscious consumers without compromising on essential features.

AI summary updated: 2025-10-21 12:52:23

Array

76/100 (3.80/5)

Strong

boAt Rockerz 113 offers solid performance and value, making it a strong contender in the Indian market.

Factor Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product offers good sound quality, battery life, and features appealing to the target audience.	notebookcheck, TechRadar
Brand Strength	20	16	boAt is a well-recognized brand in India, known for quality and value in audio products.	GfK, Statista
Category Momentum	20	15	In-ear wireless earphones are gaining popularity in India due to convenience and affordability.	IDC, Counterpoint
Price Positioning	20	14	Competitively priced, making it accessible to a wide range of consumers in the Indian market.	Flipkart, Amazon
Competition	10	9	Faces strong competition from brands like JBL and Realme, but holds its ground.	91mobiles, MySmartPrice
Use-case Advantage	5	4	Ideal for casual listening and workouts, appealing to active lifestyle users.	CNET, Gizmodo
Total	100	76