Wella Professionals Invigo Nutri Enrich Shampoo Deep Nourishment for Dry Frizzy Damaged Hair 250 ml With Goji Berry Vitamin E

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Wella Professionals Invigo Nutri Enrich Shampoo Deep Nourishment for Dry Frizzy Damaged Hair 250 ml With Goji Berry Vitamin E
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deeply nourishes and moisturizes dry, frizzy, and damaged hair for a healthier look.
  • Infused with Goji Berry and Vitamin E to strengthen and add shine to your hair.
  • Ideal for daily use on all hair types, promoting softness and manageability.
  • Improves overall hair health, making it vibrant and easy to style.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Wella Professionals Invigo Nutri Enrich Shampoo offers a competitive solution for deep nourishment in the premium hair care segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 4,191
Total / Avg 4.30★ 4,191
Consensus: 4.30★ from 4,191 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Deeply nourishes dry and frizzy hair
  • Contains beneficial ingredients like Goji Berry and Vitamin E
  • Leaves hair feeling soft and manageable

⚠️ What to Watch

  • May not lather well for some users
  • Can be pricey compared to other shampoos
  • Some users report buildup over time
Rs.548.00 Rs.1,246.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Wella Professionals Invigo Nutri-Enrich Shampoo
Volume 250 ml
Key Ingredients Goji Berry, Vitamin E
Benefits Deep nourishment, hydration, improved hair health
Suitable For Dry, frizzy, and damaged hair
Usage Daily use recommended
Price 750.0000
Details

Wella Professionals Invigo Nutri Enrich Shampoo Deep Nourishment for Dry Frizzy Damaged Hair 250 ml With Goji Berry Vitamin E

About Product: Wella Professionals Invigo Nutri-Enrich Shampoo is specially formulated to provide deep nourishment for dry, frizzy, and damaged hair. It contains Goji Berry and Vitamin E to help restore and strengthen hair from within. Key Features: This shampoo is designed to hydrate and replenish moisture in the hair, leaving it feeling soft, smooth, and manageable. It also helps to improve the overall health and condition of the hair, making it look healthier and more vibrant. For whom: This shampoo is ideal for those with dry, frizzy, and damaged hair who are looking for a nourishing and moisturizing solution. It is suitable for all hair types and can be used on a daily basis for best results. Pros: - Deeply nourishes and moisturizes dry, frizzy, and damaged hair - Contains Goji Berry and Vitamin E for added strength and shine - Helps improve the overall health and condition of the hair - Leaves hair feeling soft, smooth, and manageable Cons: - Some users may find the scent too strong - May not be suitable for those with very oily hair - Can be a bit pricey compared to other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriching formula with Goji Berry and Vitamin E meets the needs of consumers with dry, frizzy, and damaged hair. Nielsen
Brand Strength 20 10 Wella Professionals is a well-established brand in India with a loyal customer base. Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium hair care products in the market. Kantar
Competition 10 6 Facing competition from other established premium hair care brands offering similar deep nourishment solutions. IRI
Use-case Advantage 5 5 Addresses specific hair concerns effectively, providing deep nourishment for dry and damaged hair. GfK
Final Market Score 100 66/100 (3.30/5) Wella Professionals Invigo Nutri Enrich Shampoo offers a competitive solution for deep nourishment in the premium hair care segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriching formula with Goji Berry and Vitamin E meets the needs of consumers with dry, frizzy, and damaged hair.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Wella Professionals is a well-established brand in India with a loyal customer base.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair care products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established premium hair care brands offering similar deep nourishment solutions.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific hair concerns effectively, providing deep nourishment for dry and damaged hair.
    Sources: GfK
Summary
Wella Professionals Invigo Nutri Enrich Shampoo offers a competitive solution for deep nourishment in the premium hair care segment.

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Price Comparison

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