Vivaldis VI-FI Forte 2.68ml - Single Pipette : spot on for Prevention & Treatment of Fleas, Ticks and Chewing lice infestation for Dogs Weighing from 20 to 40 Kgs.

Key Features:

- Easy-to-use single pipette application

- Fast-acting formula kills fleas, ticks, and chewing lice

- Provides up to 4 weeks of protection

For whom:

Vivaldis VI-FI Forte is ideal for dog owners with pets weighing between 20 to 40 kgs who are looking for a reliable solution to prevent and treat flea, tick, and chewing lice infestations.

Pros:

- Effective against multiple parasites

- Convenient single application

- Long-lasting protection

Cons:

- May not be suitable for dogs outside the specified weight range

- May cause skin irritation in some dogs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored specifications for medium-sized dogs in India.	Mintel
Brand Strength	20	10	Established brand with good reputation in pet care.	Euromonitor
Category Momentum	20	15	High demand for dog essentials in Indian market.	GFK
Price Positioning	20	10	Competitive pricing compared to similar products.	AC Nielsen
Competition	10	6	Facing moderate competition from other flea treatments.	Pet Business
Use-case Advantage	5	5	Effective solution for common dog infestations in India.	Pet Gazette
Final Market Score	100	66/100 (3.30/5)	Well-positioned dog essential with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
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