Pedigree Adult Dry Dog Food, Chicken & Vegetables, 3 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Adult Dogs

Pedigree Adult Dry Dog Food is a complete and balanced meal for adult dogs. It is specially formulated with chicken and vegetables to provide a delicious and nutritious diet for your furry friend.

Key Features:
- Contains 37 essential nutrients to support your dog's overall health and well-being
- Made with high-quality ingredients to ensure optimal nutrition
- Crunchy kibbles help promote healthy teeth and gums
- No artificial colors or flavors added

For whom:
Pedigree Adult Dry Dog Food is ideal for adult dogs of all breeds and sizes. Whether you have a small or large dog, this food provides the necessary nutrients to help them thrive.

Pros:
- Convenient and easy-to-serve dry food option
- Helps maintain a healthy weight and energy levels in adult dogs
- Supports a shiny coat and healthy skin

Cons:
- Some dogs may have allergies or sensitivities to certain ingredients in the food
- The kibble size may not be suitable for very small dogs or dogs with dental issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients for adult dogs	Gartner, Kantar
Brand Strength	20	15	Pedigree is a well-established and trusted brand in India	Mintel, Nielsen
Category Momentum	20	10	Growing demand for dog essentials in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Forrester, IRI
Competition	10	6	Facing competition from other established dog food brands	MarketLine, Statista
Use-case Advantage	5	5	Tailored for adult dogs' nutritional needs	Statista
Final Market Score	100	66/100 (3.30/5)	Pedigree Adult Dry Dog Food holds a strong position in the competitive Indian dog essentials market.

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