Vitro Herbal Hair Conditioner 250gm Nourishes and Strengthens Hair Reduces Breakage Enriched with Aloe Vera Hibiscus Bhringraj Sesame Rosemary

Vitro Herbal Hair Conditioner 250gm Nourishes and Strengthens Hair Reduces Breakage Enriched with Aloe Vera Hibiscus Bhringraj Sesame Rosemary

Key Features: - Nourishes and strengthens hair - Reduces breakage - Enriched with Aloe Vera, Hibiscus, Bhringraj, Sesame, and Rosemary

For whom: - Suitable for all hair types - Ideal for those looking to improve the health and strength of their hair

Pros: - Contains natural ingredients known for their hair-strengthening properties - Helps to nourish and hydrate hair, leaving it soft and shiny

Cons: - Some may find the scent of the conditioner too strong - May not be suitable for those with very oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of herbal ingredients catering to Indian consumers' preference for natural products.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair conditioners in the market.	Kantar
Competition	10	6	Facing moderate competition from other established herbal hair conditioner brands in the market.	IRI
Use-case Advantage	5	5	Addresses common hair concerns like breakage and nourishment, meeting consumer needs effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal hair conditioner with strong market fit in India.

Factor	Rating (out of 5)	Notes
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