VIP Hair Colour Shampoo dark brown grey hair coverage in 15 minutes 20ml pack of 5

VIP Hair Colour Shampoo dark brown grey hair coverage in 15 minutes 20ml pack of 5

About Product: VIP Hair Colour Shampoo in dark brown is a convenient and easy-to-use hair dye that provides grey hair coverage in just 15 minutes. Each pack comes with 5 sachets of 20ml each, making it perfect for multiple uses.

Key Features: - Dark brown color for a natural look - Quick and easy application - Ammonia-free formula for gentle coloring - Covers grey hair effectively - Long-lasting results

For whom: This hair colour shampoo is suitable for both men and women who want to cover their grey hair quickly and effectively. It is perfect for busy individuals who don't have the time to visit a salon for hair coloring.

Pros: - Fast grey hair coverage in just 15 minutes - Easy application without the need for mixing or gloves - Ammonia-free formula is gentle on the hair and scalp - Long-lasting color that looks natural - Comes in a pack of 5 for multiple uses

Cons: - May not be suitable for those looking for a more customized or precise hair color - For some users, the dark brown shade may be too dark for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quick and effective grey hair coverage in just 15 minutes is a key selling point.	GfK
Brand Strength	20	10	VIP brand well-known for hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from other brands offering similar quick hair coloring solutions.	IRI
Use-case Advantage	5	5	Convenience of a shampoo with hair coloring benefits appeals to busy consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo dark brown offers a competitive solution for quick grey hair coverage in the Indian market.