Punky Cotton Candy Semi Permanent Conditioning Hair Color Vegan PPD and Paraben Free lasts up to 25 washes 3 5oz

Punky Cotton Candy Semi Permanent Conditioning Hair Color Vegan PPD and Paraben Free lasts up to 25 washes 3 5oz

Key Features: - Semi-permanent hair color - Conditioning formula - Vegan and cruelty-free - Free of PPD and parabens - Lasts up to 25 washes - 3.5oz size for easy application

For whom: This product is perfect for anyone looking to add a pop of color to their hair without the commitment of a permanent dye. It is great for those with sensitive skin as it is free of harsh chemicals like PPD and parabens.

Pros: - Easy to use at home - Conditioning formula leaves hair soft and shiny - Vegan and cruelty-free - Vibrant color that lasts up to 25 washes

Cons: - May fade faster on lighter hair colors - Some users may experience staining on clothing and bedding

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers vegan, PPD and paraben-free formula with long-lasting color.	IndiaRetailing
Brand Strength	20	10	Established brand with positive reputation in the hair color segment.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other semi-permanent hair color brands.	BeautyLaunchpad
Use-case Advantage	5	5	Convenient for those seeking temporary hair color change without commitment.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong contender in the semi-permanent hair color segment in India.