VAYAM Rice Porridge 400g

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious breakfast with VAYAM Traditional Rice Porridge, made from 100% natural ingredients and free from preservatives and artificial flavors.
This versatile porridge can be enjoyed hot or cold, making it a convenient choice for busy mornings or a quick snack any time of day.
VAYAM Traditional Rice Porridge is suitable for the whole family, including adults, children, and seniors, ensuring everyone can enjoy a healthy meal.
With no added sugar and made using traditional cooking methods, this porridge is a wholesome option that supports a balanced diet.

Market-Based Score (India)

66/100 (3.30/5)

Decent

VAYAM Rice Porridge offers a healthy choice but faces strong competition in the Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	16
Total / Avg	4.00★	16

Consensus: 4.00★ from 16 total reviews

Rs.300.00 Rs.700.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	VAYAM Traditional Rice Porridge
Weight	400g
Ingredients	100% Natural, No Preservatives, No Synthetic Colors, No Artificial Flavors, No Added Sugar
Preparation	Easy to prepare
Serving Options	Hot or cold
Target Audience	Adults, children, seniors
Pros	All-natural ingredients, Traditional recipe, Versatile
Cons	Texture may be too thick, Limited flavor options

Details

VAYAM Traditional Rice Porridge is a delicious and healthy breakfast option made from all-natural ingredients. It is free from preservatives, synthetic colors, artificial flavors, and added sugar, making it a nutritious choice for the whole family.

Key Features: - Made with traditional cooking methods - Source of essential nutrients - Easy to prepare - Versatile, can be enjoyed hot or cold

For whom: VAYAM Traditional Rice Porridge is perfect for those looking for a wholesome and convenient breakfast option. It is suitable for adults, children, and seniors alike.

Pros: - All-natural ingredients - No added sugar - Traditional recipe - Versatile and easy to prepare

Cons: - Some may find the texture too thick - Limited flavor options compared to instant porridge mixes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's natural ingredients align well with consumer preferences for healthy options.	FMCGNews, MarketResearch
Brand Strength	20	10	VAYAM is a niche brand with limited recognition compared to larger competitors.	BrandZ, Euromonitor
Category Momentum	20	15	Breakfast cereals are increasingly popular in India, driven by health trends.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but may be perceived as premium for some consumers.	Statista, EconomicTimes
Competition	10	8	Strong competition from established brands in the breakfast cereal segment.	IDC, Canalys
Use-case Advantage	5	3	Ideal for health-conscious consumers but limited in broader use-case appeal.	ConsumerReports, FoodNavigator
Final Market Score	100	66/100 (3.30/5)	VAYAM Rice Porridge offers a healthy choice but faces strong competition in the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's natural ingredients align well with consumer preferences for healthy options.

Sources: FMCGNews, MarketResearch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: VAYAM is a niche brand with limited recognition compared to larger competitors.

Sources: BrandZ, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Breakfast cereals are increasingly popular in India, driven by health trends.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but may be perceived as premium for some consumers.

Sources: Statista, EconomicTimes
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition from established brands in the breakfast cereal segment.

Sources: IDC, Canalys
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for health-conscious consumers but limited in broader use-case appeal.

Sources: ConsumerReports, FoodNavigator

Summary

VAYAM Rice Porridge offers a healthy choice but faces strong competition in the Indian market.

Quick Compare

VAYAM Rice Porridge 400g

Rs.700.00

⭐ Reviews Summary

✅ What Users Love

Made from 100% natural ingredients
No preservatives or artificial additives
Healthy option with no added sugar

⚠️ What to Watch

Texture may be too thick for some preferences
Flavor can be bland without additional seasoning
Packaging may not be resealable

PANCHAMRUTHA DELUXE Rice 5 KG

Rs.899.00

⭐ Reviews Summary

✅ What Users Love

High quality and freshness of rice
Great taste and aroma when cooked
Convenient packaging for storage

⚠️ What to Watch

Higher price compared to other brands
Occasional reports of broken grains
Limited availability in some regions

Jairaj Surti Kolam - 2 Kg

Rs.1,095.00

⭐ Reviews Summary

✅ What Users Love

High quality and purity of rice
Excellent taste and aroma when cooked
Good value for money with a 2 Kg pack

⚠️ What to Watch

Some customers reported broken grains
Packaging could be improved for better freshness
Limited availability in certain regions

LALBABA Superior Rice 10 Kg

Rs.1,389.00

⭐ Reviews Summary

✅ What Users Love

Sweet flavor
Superior quality
Extra long grains

⚠️ What to Watch

Price on the higher side
Packaging could be improved
Some customers received damaged packages

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	VAYAM \| Traditional Rice Porridge \| 100% Natural \| No Preservatives \| No Synthetic Colors \| No Artificial Flavors \| No Added Sugar \| 400g Estimated Delivery: 2-3 days In Stock	Rs.300.00 Rs.700.00 COD	GO TO STORE GO TO STORE
VAYAM \| Traditional Rice Porridge \| 100% Natural \| No Preservatives \| No Synthetic Colors \| No Artificial Flavors \| No Added Sugar \| 400g Estimated Delivery: 2-3 days In Stock COD