Vatika Black Seed Enriched Hair Oil 200ml

Vatika Black Seed Enriched Hair Oil 200ml

Vatika Black Seed Enriched Hair Oil is a nourishing hair oil that is enriched with the goodness of black seed to promote hair growth and strengthen hair from the roots.

Key Features: - Contains black seed which is known for its hair strengthening properties - Helps in reducing hair fall and promoting hair growth - Nourishes the scalp and adds shine to the hair - Suitable for all hair types

For whom: This hair oil is suitable for anyone looking to strengthen their hair, reduce hair fall, and promote hair growth. It is suitable for all hair types and can be used by both men and women.

Pros: - Nourishes and strengthens hair - Promotes hair growth - Adds shine to the hair - Suitable for all hair types

Cons: - Some users may find the scent to be too strong - May feel greasy if used in excess

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Black seed enriched oils are popular for hair nourishment in India	Vogue, Femina
Brand Strength	20	10	Vatika is a well-known brand in Indian hair care	Brand Equity, Business Standard
Category Momentum	20	15	Hair oils market growing steadily in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	ET Retail, Business Today
Competition	10	6	Facing competition from other established hair oil brands in India	Livemint, Business Line
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers	India Today, The Hindu
Final Market Score	100	66/100 (3.30/5)	Vatika Black Seed Enriched Hair Oil 200ml is well-positioned in the competitive Indian hair oils market.

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