UV Doux Lip Lightening Balm with SPF 40 PA Enriched with Almond Oil Olive Oil Vitamin E Restores Natural Lip Colour Hydrates Protects Nourishes Expert Care Dermatologically Approved 8gm

Key Features: - Contains SPF 40 PA for sun protection - Enriched with Almond Oil, Olive Oil, and Vitamin E for hydration and nourishment - Restores natural lip colour - Dermatologically approved for expert care

For whom: - Suitable for individuals looking to protect and nourish their lips - Ideal for those with dry or discolored lips - Recommended for daily use to maintain lip health

Pros: - Provides high SPF protection - Moisturizes and nourishes lips with natural oils - Restores natural lip colour over time - Dermatologically approved for sensitive skin

Cons: - May need frequent reapplication for extended sun exposure - Not suitable for individuals with allergies to any of the listed ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 40 PA protection and natural ingredient blend align with market trends.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip care products in the market.	Retail Today
Competition	10	8	Facing moderate competition from established and emerging lip care brands.	Beauty Monitor
Use-case Advantage	5	5	Addresses multiple lip care needs in one product, appealing to busy consumers.	India Retailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned lip balm offering comprehensive care and protection for Indian consumers.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—