Urban Platter Oats 1Kg
Smart Rank ⓘ
60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Urban Platter Whole Oats Groats are rich in fiber, promoting better digestion and helping you feel full longer, making them a smart choice for your diet.
- Packed with antioxidants, these oats can help reduce inflammation, supporting overall health and wellness for those mindful of their nutrition.
- Versatile and easy to use, these whole oats can enhance a variety of dishes, from hearty breakfast porridge to nutritious baked goods.
- Ideal for health-conscious individuals, these nutrient-dense oats are perfect for adding more whole grains and fiber-rich foods to your meals.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Whole Oats Groats is a strong contender in the health-focused breakfast segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 57 |
Total / Avg | 4.30★ | 57 |
Consensus:
4.30★ from 57 total reviews
Key Features
Category | Food |
---|---|
Weight | 1Kg |
Nutrients | Rich in fiber and antioxidants |
Usage | Versatile ingredient for various dishes |
Pros | Nutrient-dense, filling, supports digestion |
Cons | Chewier texture, longer cooking time |
Details
Urban Platter Whole Oats Groats are an excellent source of essential nutrients and fiber. They are whole oat kernels that have been cleaned, toasted, and hulled to remove the outer shell.
Key Features: - Rich in fiber, which helps improve digestion and keep you feeling full - High in antioxidants, which can help reduce inflammation in the body - Versatile ingredient that can be used in a variety of dishes, from breakfast porridge to baked goods
For whom: Urban Platter Whole Oats Groats are perfect for health-conscious individuals who want to incorporate more whole grains into their diet. They are also ideal for those looking to add fiber-rich foods to their meals.
Pros: - Nutrient-dense and filling - Can be easily incorporated into various recipes - Helps support a healthy digestive system
Cons: - Some may find the texture of whole oats groats to be chewier than rolled oats - Requires longer cooking time compared to pre-processed oat products
Key Features: - Rich in fiber, which helps improve digestion and keep you feeling full - High in antioxidants, which can help reduce inflammation in the body - Versatile ingredient that can be used in a variety of dishes, from breakfast porridge to baked goods
For whom: Urban Platter Whole Oats Groats are perfect for health-conscious individuals who want to incorporate more whole grains into their diet. They are also ideal for those looking to add fiber-rich foods to their meals.
Pros: - Nutrient-dense and filling - Can be easily incorporated into various recipes - Helps support a healthy digestive system
Cons: - Some may find the texture of whole oats groats to be chewier than rolled oats - Requires longer cooking time compared to pre-processed oat products
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Whole oats groats are aligned with health-conscious consumer preferences. | Market Research, Consumer Reports |
Brand Strength | 20 | 10 | Urban Platter is recognized for quality but faces strong competition. | Brand Equity, Economic Times |
Category Momentum | 20 | 15 | Breakfast cereals are gaining popularity due to health trends in India. | Nielsen, Mintel |
Price Positioning | 20 | 15 | Pricing is competitive but slightly higher than some local alternatives. | Retail Analysis, Price Comparison |
Competition | 10 | 3 | Strong competition from established brands in the breakfast segment. | Market Share Report, Industry Insights |
Use-case Advantage | 5 | 3 | Ideal for health-focused consumers but limited in versatility. | Food Trends, Health Magazine |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Whole Oats Groats is a strong contender in the health-focused breakfast segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Whole oats groats are aligned with health-conscious consumer preferences.Sources: Market Research, Consumer Reports -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Urban Platter is recognized for quality but faces strong competition.Sources: Brand Equity, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Breakfast cereals are gaining popularity due to health trends in India.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive but slightly higher than some local alternatives.Sources: Retail Analysis, Price Comparison -
Competition 3/10
Weight: 10Contribution: 3Rationale: Strong competition from established brands in the breakfast segment.Sources: Market Share Report, Industry Insights -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Ideal for health-focused consumers but limited in versatility.Sources: Food Trends, Health Magazine
Summary
Urban Platter Whole Oats Groats is a strong contender in the health-focused breakfast segment.
Quick Compare

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- High quality and nutritious oats
- Versatile for various recipes and meals
- Good packaging that preserves freshness
⚠️ What to Watch
- Long cooking time compared to instant oats
- Some users find the texture too chewy
- Occasional reports of inconsistent grain quality

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Healthy snack option with natural ingredients.
- Appealing strawberry flavor that kids enjoy.
- Convenient pack size for on-the-go snacking.
⚠️ What to Watch
- Some customers find the texture too dry.
- May not be sweet enough for all kids' tastes.
- Higher price point compared to similar snacks.

Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content supports digestive health.
- Gluten-free, suitable for various dietary needs.
- Versatile and easy to prepare for quick meals.
⚠️ What to Watch
- Some users found the texture less appealing.
- Flavor may be bland for those expecting stronger taste.
- Higher price point compared to regular cereals.

Rs.560.00
⭐ Reviews Summary
✅ What Users Love
- Convenient ready-to-eat option for busy parents.
- Nutrient-rich with vitamins, minerals, and protein.
- No added sugar or preservatives, making it a healthy choice.
⚠️ What to Watch
- Some parents found the texture too thick for younger babies.
- Limited flavor variety may not appeal to all children.
- Higher price point compared to homemade alternatives.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Urban Platter Whole Oats Groats, 1Kg Estimated Delivery: 2-3 days
In Stock
|
Rs.320.00 Rs.350.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Whole Oats Groats, 1Kg Estimated Delivery: 2-3 days
In Stock
COD
|