Urban Platter OatWOW Beverage 1L

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the creamy texture of Urban Platter OatWOW Classic Oat Beverage, a delicious dairy-free option perfect for smoothies, cereal, or coffee.
This plant-based milk alternative is made from high-quality oats, making it a nutritious choice for those seeking a healthier lifestyle.
Conveniently packaged in a set of 3 one-litre cartons, it's easy to stock up and always have a tasty milk alternative on hand.
Ideal for lactose intolerant individuals and vegans, this versatile beverage offers a delightful taste without compromising on quality.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter OatWOW is a strong contender in the growing plant-based segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	283
Total / Avg	4.10★	283

Consensus: 4.10★ from 283 total reviews

Rs.899.00 Rs.900.00

Best price from

Amazon.in

Key Features

Category	Beverage
Type	Plant-based Milk Alternative
Pack Size	3 x 1 Litre
Ingredients	High-quality oats
Dietary	Dairy-free, Vegan
Versatility	Smoothies, Cereal, Coffee, Cooking
Pros	High-quality ingredients, Versatile, Delicious
Cons	Taste may differ from dairy milk, Not suitable for oat allergies

Details

Urban Platter OatWOW Classic Oat Beverage is a delicious and nutritious plant-based milk alternative that comes in a convenient pack of 3 one-litre cartons. Made from high-quality oats, this beverage is perfect for those looking for a dairy-free option that is both tasty and versatile.

Key Features:
- Made from high-quality oats
- Dairy-free and plant-based
- Convenient pack of 3 one-litre cartons
- Versatile and delicious

For those who are lactose intolerant, vegan, or simply looking for a healthier alternative to traditional dairy milk, Urban Platter OatWOW Classic Oat Beverage is the perfect choice. With its creamy texture and delicious taste, it can be enjoyed on its own, added to smoothies, cereal, or coffee, or used in cooking and baking.

Pros: - Dairy-free and suitable for vegans - High-quality ingredients - Versatile and delicious - Convenient pack of 3 cartons

Cons: - Some may find the taste of oat milk to be different from traditional dairy milk. - May not be suitable for those with oat allergies.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a healthy, plant-based option that fits current consumer trends.	Canalys, Statista
Brand Strength	20	10	Urban Platter is recognized but not a market leader in oat beverages.	IDC, Euromonitor
Category Momentum	20	15	The demand for plant-based alternatives is rapidly growing in India.	Nielsen, Mintel
Price Positioning	20	15	Competitively priced for a premium product, appealing to health-conscious buyers.	MarketWatch, BusinessToday
Competition	10	3	Faces strong competition from established dairy and other plant-based brands.	Frost & Sullivan, Kantar
Use-case Advantage	5	3	Ideal for breakfast and versatile in usage, but niche compared to dairy.	FoodNavigator, FMCG
Final Market Score	100	66/100 (3.30/5)	Urban Platter OatWOW is a strong contender in the growing plant-based segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product offers a healthy, plant-based option that fits current consumer trends.

Sources: Canalys, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Urban Platter is recognized but not a market leader in oat beverages.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for plant-based alternatives is rapidly growing in India.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced for a premium product, appealing to health-conscious buyers.

Sources: MarketWatch, BusinessToday
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Faces strong competition from established dairy and other plant-based brands.

Sources: Frost & Sullivan, Kantar
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for breakfast and versatile in usage, but niche compared to dairy.

Sources: FoodNavigator, FMCG

Summary

Urban Platter OatWOW is a strong contender in the growing plant-based segment.

Quick Compare

Urban Platter OatWOW Beverage 1L

Rs.900.00

Patanjali Milk Powder 500g

Rs.235.00

⭐ Reviews Summary

✅ What Users Love

Rich and creamy texture enhances taste in recipes.
Good nutritional value, high in protein and calcium.
Convenient packaging for storage and use.

⚠️ What to Watch

Some users report clumping when mixed with water.
Taste may not be preferred by all consumers.
Higher price compared to other milk powder brands.

Alt Co Oat Milk 1 LiterPack Of 3 As Seen On Shark Tank L

Rs.897.00

⭐ Reviews Summary

✅ What Users Love

Creamy texture and great taste
Lactose-free and suitable for various dietary needs
No added sugar and preservatives, making it a healthier choice

⚠️ What to Watch

Higher price point compared to regular milk
Some users find it less frothy for coffee or lattes
Limited availability in certain regions

A TATA Product Organic India Stevia Powder 25 Sachets Pl

Rs.105.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter OatWOW Classic Oat Beverage, 1 Litre [Plant-based/Milk Alternative][Pack of 3] Estimated Delivery: 2-3 days In Stock	Rs.899.00 Rs.900.00 COD	GO TO STORE GO TO STORE
Urban Platter OatWOW Classic Oat Beverage, 1 Litre [Plant-based/Milk Alternative][Pack of 3] Estimated Delivery: 2-3 days In Stock COD